I’ll be completely honest with you: a die-hard chemical-eschewing natural-beauty maven I am not. After all, until recently, I was a full-time beauty editor, and trying out products (both natural and not) was in my job description. It simply wasn’t an option to decide to only sample chemical-free, paraben-free items. Plus, as a total beauty junkie, I genuinely loved trying out a diverse range of brands and products — and, until as recently as a year ago, “natural” beauty products just weren’t very compelling or as effective as their conventional counterparts.
Well, fast-forward to now: I’m no longer a full-time editor, and for the first time in awhile, I’ve been able to be more choosy as to the products that I actually buy, use and stock on my online store, Hoot. I no longer feel that I’m compromising to use natural cosmetics; on the contrary, I’m actually finding that I prefer natural formulas and essential-oil-based fragrances more than conventional products. It seems that new chemical-free, paraben-free, toxin-free brands and products are popping up on the beauty scene almost every day, making it almost a no-brainer to begin to replace less-than-pure products with their simpler, cleaner counterparts.
I really believe that chemical-free beauty is more than a trend; I think that it’s the future. There’s really no reason anymore for women to have to choose between boring, crunch-ola hippie products and potentially harmful chemicals. While I’m by no means suggesting that you toss your entire beauty regimen and and replace everything with organic picks, I would encourage you to branch out a bit and get educated about formulas and ingredients the next time you’re searching for a new face cream or mascara — you may find, like me, that you like your new, pure primpers even better than your old ones.
featured image via Fashion Me Now