For the first post in our new series on “Office Style,” we didn’t have to look far for inspiration…just a few blocks away actually. We headed to the SXSW Headquarters in Central Austin (across the street from Whole Foods’ corporate offices, making this quite possibly the coolest creative intersection in Austin) to catch up with three gals with totally unique senses of style. They somehow found time for a photo session with the great photographer Morgan Blake (the Atlanta-based shooter is currently on a cross country road trip which she is beautifully documenting here) just a few weeks before SXSW, where all the staffers are working late in to the night in preparation for the over 200,000 festival attendees set to go to a seemingly boundless line up of music, film and interactive events. Rebecca Feferman, the Head of Media Relations for SXSW Film & the Programmer SX Sports, describes the scene at the office — “The year-long SXSW season is a crazy roller coaster ride and the last two weeks before the event are a full-speed ascent to the top. Most nights, you’ll find half the staff grabbing a beer out of the Miller Lite fridge around 6pm, and kicking off the second shift of the work day when the incoming calls, emails and meetings stop and you can finally focus on the little details that will have the biggest impact.” SXSW kicks off this Friday and runs through March 16.
*This is the first post in our new series “Office Style,” where we will spotlight fashionable folks from our favorite creative companies. They will inspire with new ideas for dressing for the office and share tips on how they landed their dream jobs.