Tastemakers :: Flour Bakery

When I visited Flour Bakery’s Hope Williams and Greg Wilson, I didn’t expect to need to know a secret knock. Located above a bar on Red River in Austin’s gritty music district, Flour turns out flaky, buttery croissants, crusty artisan breads and deliciously nostalgic “reminiscents”— reimagined versions of the treats we loved as kids, but now wouldn’t touch with a guilty, ten-foot pole. Instead of the overly sweet pastries filled with frightening ingredients from our actual childhoods, Flour Bakery offers treats like the whimsical smart tart, a handheld pie with a buttery shortbread crust surrounding strawberry preserves; cocoa bombs, dark devil’s food cake with an Italian meringue cream filling; and cadets, golden sponge cake filled to bursting with a delicious creamy center, all available at the Sunday HOPE Farmers Market and various coffee shops and cafes around town. We caught up with Hope and Greg to hear what inspires these two to keep dreaming up floury goodness for the lucky folks in Austin…

*photography by thomas winslow

 

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Flour Bakery | Elizabeth Winslow for Camille Styles

Tell your brand story in five words.

Hope: Good, honest ingredients and technique.

Greg: Thoughtful in every aspect. Word.

What inspires you?

Hope: Beauty inspires me.  If I have to be in an ugly environment day after day I find myself waning. A shot of beauty in a movie, or some time outdoors can bring my spirits up again and give me fresh energy.

Greg: The brilliance that comes out of our kitchen inspires me. I am amazed that we are taking simple, time-honored things and producing art. It can only come from time and honesty. Sharing that with others is inspirational.

 

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  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles
  • Flour Bakery | Elizabeth Winslow for Camille Styles

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15 Responses to “Tastemakers :: Flour Bakery”

  1. Quinn Cooper

    All of these photos are great! Loved the interview!
    The croissant sandwich in the last picture looks so good, I need to make one of these at home!
    xo Quinn

    Quinn Cooper Style

    Reply
    • Elizabeth

      Thank you, Quinn! I hope you do–I sure was happy with my after photo-shoot lunch.

      Reply
  2. Sarah | Sarah The Architect

    What a lovely interview! I thoroughly enjoyed what these two had to say and can’t wait to visit their bakery some day.

    Reply
    • Elizabeth

      Thank you–it was so inspiring to meet them! I was especially into the idea of warm cookie happy hour . . .

      Reply
  3. Reese

    My quest to find the perfect almond croissant in Austin will certainly lead me to Flour, thanks to these gorgeous photos and the obvious love and care the owners are putting into their baking.
    Great series!

    Reply
    • Camille Styles

      Agreed – I consider myself a connoisseur of Austin’s best croissants, so I feel like I’m slacking on my duties until I devour one of Flour’s… hopefully this weekend!

      Reply
  4. Miro - Dose of Dash

    So many great quotes and nuggets of advice in this! Can’t wait to try Flour on my next trip to Houndstooth or Patika!

    Reply
    • Elizabeth

      Yes, I was thrilled to find their treats at my favorite coffee haunt!

      Reply
  5. eva

    such lovely photographs;
    I especially love the flour bins; do you know where they can be purchased?

    Reply
    • Elizabeth

      Hi Eva–thank you! For the bins, check Ace Restaurant Supply.

      Reply
  6. April

    Really enjoyed this interview and just in time too, as i’ll be in Austin in a few weeks and will definitely make it a point to check this place out!

    Reply
  7. elizabeth

    Lovely interview, place and people ~ it just moved up my list on places to go ~ thank you!

    Reply

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