How do you know when you’ve finally “made it” in the notoriously tough world of fashion? Maybe it’s when you’re awarded one of the ten coveted spots in the CFDA’s Incubator Program. Or maybe it’s when Cindy Crawford’s daughter, Kaia Gerber, is rocking one of your designs in the September issue of Vogue. Or maybe, just maybe, it’s when Lauren Santo Domingo herself selects your spring line to be available on Moda Operandi. All of this and more has happened for designer Whitney Pozgay of WHIT in the last two years, and we’ve watched as our favorite little secret line of ready-to-wear became, well, not so secret anymore. We love WHIT clothes for the way they make us feel — like that cool girl who might ditch the gallery opening to go ride the rides at Coney Island. With bright prints and bold shapes, Whitney’s designs prove that sophistication and fun can joyfully co-exist. We dropped by her New York studio in September to chat with the designer (and even scored a front row seat at her Spring 2016 show!) Fashionistas get ready: you’re about to get a major backstage peek at this total dream job.
photographed by belathée photography