If you cringe a tiny bit when you hear the phrase “personal brand,” I hear ya — it’s a buzzword that can feel a bit phony, especially when tossed around the social media-sphere the way it often is lately. But when you get to the root of what a personal brand really is (don’t worry, we’ll get there), it’s a topic that I’m super passionate about and have been asked to speak on at a couple different conferences lately. The topic has resonated so much with audiences from all different backgrounds that I thought it would be fun to have the discussion here and share some of what I presented, plus open up the conversation to hopefully your thoughts on personal branding, as well as your stories, questions, and challenges. My ever-evolving job has opened up life-changing opportunities for which I’m incredibly grateful: to write a book, travel the country, and connect with all of you daily. No matter what industry you’re in (business owner or job applicant, student or stay-at-home mom) I’m convinced that big opportunities happen when you build an authentic brand. Keep reading for more on discovering your personal brand, articulating your vision statement, then communicating that message to the world.