Happy Friday, y’all! Can’t believe the weekend’s already upon us, and I couldn’t let the week pass by without making good on my promise to share a summary of my panel on “Building a Personal Brand” from Alt Summit (with lovely co-panelists, Cassandra LaValle and Jasmine Star.) When I asked if this is something that you guys would want to hear about, I never expected such an overwhelmingly positive response, so, here goes! A quick heads up that this is probably the longest post I’ve ever written, so if you’re not interested, feel free to come back by later today for a glamorous place card tutorial. Otherwise… let’s dive right in

Me, Inc.

Okay, so “Camille Styles, Inc.” happens to be my actual company name… but all of YOU have a personal “Inc.” too (aka your personal brand, peeps.) You might be wondering, “Do I need a personal brand? How will it help me?” Well, think of it this way: If YOU are the brand, and no one else is like you, it’s the surest way to set yourself apart and position yourself in a completely unique way in the marketplace. In a society of total overstimulation and oversaturation, this is crucial, whether you’re a blogger, business owner or creative person carving out your niche in the community. Most importantly, building a personal brand allows you to turn your passion into a career. More on this later, but always remember: Everything you do (good and bad) defines your brand!

Start small, dream big.

As I look back over some of my early blog posts, and even some of my business decisions from a year ago, I realize…I was completely clueless. But you know what? The important thing is that I dove in headfirst and took the necessary steps towards doing what I love, like starting a blog, even though I didn’t know a thing about blogging. Over the last three years, I’ve learned, grown and found my voice, all of which was only possible because I just went for it. So remember: take one step at a time, and before you know it, you’ll have built something truly great. Another important strategy is to find a niche. We already talked about living in a world that’s oversaturated with information, but by finding a special niche and establishing yourself as an expert within it, you won’t get lost in the crowd. And this unique selling point of yours will become the thing that pops into people’s heads when they think about your brand! Don’t forget, there will be times when you want to quit, no matter how determined you are. You’ve got to start with a dream and hold onto it through the challenging times, because this dream will be what keeps you going when the going gets rough. And try to enjoy the journey, okay? ‘Cause if you’re not having fun most of the time, then what’s the point?

Lay the foundation.

This is the part where you define your personal brand. It starts with soul searching: know your strengths and passions, because your goal in all of this is to get paid for doing what you love! Next it’s time to set goals: determine your vision, then map out the step-by-step process of how you’re going to get there. Finally, write a brand statement. This not only defines who you are to the world; it keeps you on track by serving as a way to quickly check if your daily activities align with your ultimate vision. For example, my brand statement is, “Creative parties :: Inspired entertaining.” Whether I’m working on a blog post, styling a photo shoot or writing a magazine article, I always check to see if what I’m saying and the way I’m saying it fits into this overall brand statement.

Shout it from the rooftops.

Also known as defining your personal brand….making sure everyone “gets” it! This step starts with authenticity. Does your audience know who you are and what you stand for? Your personal brand will only resonate with others if you’re being true to yourself and what you believe. Also, are you infusing your personal brand with your unique personality? Sometimes when I sit down to write a blog post, I think about my blog as a great party and my readers as my guests. It reminds me that I need to bring something valuable to the conversation, whether it be honesty, wit or style, and there should ideally be a give-and-take of riveting conversation. Finally, you’ve got to communicate your brand with creativity. Remember: with a personal brand, YOU are the content… so make it high-quality, compelling and original!

Your “personal branding” checklist.

A few practical things to keep in mind when building your personal brand:

  • Business card (and other collateral.) Everyone needs one, and make sure it communicates what makes you great!
  • Consistent visual elements. Your fonts, colors and logo should be the same everywhere so that your messaging is consistent and your audience associates all of those beautiful elements with you!
  • Get social. We’re lucky to live in a day where Facebook, Twitter and other social media channels have leveled the playing field with the “big guys,” allowing us to communicate our personal brands to mass audiences from the comfort of our own laptops. It’s important to remember that your messaging across all social platforms should be consistent so that your audience understands the unique “voice” that should be associated with your brand. For instance, my brand is positive and inspirational, so I don’t do a lot of complaining over Twitter. It’s not about being fake, it’s about being strategic with what we put out there. Also, is your headshot conveying your brand statement? Just something to think about…

A quick word about sponsorships.

This one is targeted a bit more towards bloggers, although it can really relate to any business partner, client or vendor. Whether you like it or not, the sponsors and partners associated with your site are a reflection of your personal brand. They should be in line with your aesthetic, ethics, goals and editorial content. And remember: teaming up with the right sponsors can actually add value and help grow your personal brand!


Okay you guys, this is officially the longest post I’ve ever written. So don’t leave me hanging… please weigh in and tell me what you think about all this personal branding business? Is it the key to success, or do you think it’s a bunch of bologna?

  1. 1
    Amy | January 27, 2012 at 6:56 am


    Thank you so much for sharing this and you know I’ve been a fan of you and your brand for a while now! 🙂 I appreciate your sentiments on finding a niche (something I need to refocus on) and writing a brand statement (something I’ve been avoiding). I also like to see visual consistency with brands because it helps me remember them in this crowded social world.

    I also like your thoughts on how your actions, whether good or bad, are a reflection of your personal brand. It’s something a lot of bloggers tend to ignore.

    Thank you again for taking the time to write this up for us and I hope we can actually meet each other in person one day!

    Enjoy the weekend.

  2. 2
    Marie Warne | January 27, 2012 at 7:21 am

    Thanks Camille for a brilliant tutorial. I started my blog 5 months ago so I’m still learning and developing. I will definitely take your pointers into account.
    Have a fabulous weekend,
    P.S. I won’t miss ALT Summit next year, that’s for sure.

  3. 3
    GawgusThings | January 27, 2012 at 7:26 am

    This is fabulous! Thank you so much for being so open and honest about your experiences. I love learning from people who have ‘been there, done that’…! Inspiring post 🙂


  4. 4
    Sarah Morgan // Hemenway Street | January 27, 2012 at 7:38 am

    This is such a wonderful post! Building a personal brand really is so important, whether you’re a blogger or not. Thank you for sharing your wisdom!

  5. 5
    Julie | January 27, 2012 at 8:08 am

    Camille, this is so well done and exactly what I needed to read. Thank you so much for sharing. Taking a step back and really thinking about who you are is so important and will guide you in the right direction. Thank you!

    • Camille Styles | January 27, 2012 at 9:42 am

      Well put, Julie – it really is an exercise in self-discovery and evaluation, which is something that I know I need to keep doing regularly to check in with myself and how I’m spending my time and energy!

  6. 6
    Natalie Paramore | January 27, 2012 at 8:15 am

    I love this Camille! Thank you for sharing your experience. Great tips and food for thought. I’m sure I will revisit this post as I continue to think about my own “Inc.”

  7. 7
    kara | January 27, 2012 at 8:40 am

    thank you! {I love your picture for this post…made me chuckle!}
    I think your cake http://camillestyles.com/2012/tuesday-tastings-devilish-birthday-cake/
    is what I’m making for my ginger- haired- almost- 3- year -old. I had just found your blog through my email from Arianne @ Aeolidia, I scrolled down and woowee, there is a cake I must make! {see the internet is crazy great!}

    • Camille Styles | January 27, 2012 at 9:43 am

      Oooh, let us know how it goes! I’ve yet to meet a person who doesn’t go CRAZY for that cake! 😉

  8. 8
    Laura @ Sweet Life à la Carte | January 27, 2012 at 8:54 am

    Love this post! I am currently working with a graphic designer friend to (finally) get my blog and all other collateral looking cohesive and professional. It is such an exciting process!

    • Camille Styles | January 27, 2012 at 9:45 am

      Awesome – designing my brand elements was one of my biggest investments when I started my company, and I’ve been so glad that I did that because it has paid off tenfold. It’s so important to be able to hand out a business card that you’re really proud of!

  9. 9
    Heidi Tunbridge | January 27, 2012 at 9:18 am

    AMAZING post!

    Packed with exactly the right inspiration and information I needed!

    Thank you

    PS. Totally addicted to your blog!

  10. 10
    Ashley Brimeyer | January 27, 2012 at 9:24 am

    Super helpful. Thanks Camille!!!

  11. 11
    Christen | January 27, 2012 at 9:31 am

    Great advice! Thank you for sharing!!

    Btw, I’m looking to give my blog a facelift. Who designed yours? I love the simplicity of the design.

  12. 12
    Betsy | January 27, 2012 at 9:38 am

    I’m very grateful for your insight! I started my blog as a travel and style blog nearly three months ago and am having a blast learning something new every week. Congrats on your success and I’m so glad I found your site!

  13. 13
    Christina @ Sweet and Lovely Life | January 27, 2012 at 9:41 am

    This is such a helpful post! I’d really love to hear some of the things you didn’t like about your old blog design and what were some of the things you count as “what not to do.”

    Your current site design is beautiful and professional, and I’d love to hear your ideas/tips! I think a professional-looking site is HUGE part of the “personal branding” pie (and something I’m still working on, myself.)

  14. 14
    Chantel | January 27, 2012 at 9:46 am

    You are truly an inspiration and hearing your tips and strategies on personal branding has got me in a “Go Get ‘Em” kind of mood! I’ve been just sitting on an idea for far too long! Thank you!

    • Camille Styles | January 27, 2012 at 11:34 am

      Woohoo! That is awesome, Chantel. Now GO GET ‘EM! 😉

  15. 15
    Amber Housley | January 27, 2012 at 9:47 am

    Loved this article! I too enjoy speaking on personal branding and think your brand is such a great example of polished and authenticity.

  16. 16
    Naomi | January 27, 2012 at 10:09 am

    As I go through a nearly completed rebranding, this solidifies and reinforces the reasons why I did. This is great solid info! Your brand is clean and timeless. Thank you for sharing your lessons with us! 🙂 have a great weekend!

  17. 17
    katie [the bright life] | January 27, 2012 at 10:14 am

    Wow, so many good takeaways in here! I feel like I’m definitely in a place where my personal brand needs a little more defining/refining, and this post is really encouraging! Thanks for your ever-constant inspiration, Camille! Xo, Katie

  18. 18
    Eleanor | January 27, 2012 at 10:29 am

    Thank you for this post and your honesty. In a blogging world where stats seem to be king and flash in the pan bloggers skyrocket to the top it is always good to hear from someone who has made there by being clever and true.

  19. 19
    Liz B | January 27, 2012 at 10:39 am

    Thank you Camille!! These words are inspirational on how to live life and be yourself, as well as setting an example for us who hope to one day have a personal brand!!
    Thank you and am completely in love with your blog (and personal brand) xx

  20. 20
    CashmerePen | January 27, 2012 at 10:49 am

    Thanks Camille! Experienced information is such a precious gem, so Thank you for this. I started developing my blog (via blogger) a year ago, and stopped because I really wanted to get it right the first time. I’ve gained so much knowledge over the past year digging deep into the blogging world. I know who I like & why, what I like & don’t, what works & doesn’t, the right voice & wrong…and through this journey I created a priority list & storyboarded the layout of my dream site. I look back on what I originally started with as you did, and it’s amazing to see the evolution. And the branding I originally designed…changed twice already, and I’m still working on that. The most challenging part for me is finding that niche. Differentiating myself from the masses covering the same topic. I use to be a magazine-aholic and now it’s rare that I even pick up a magazine because the blogs are far superior. My goal for 2012 is to tackle this venture wholeheartedly & with complete confidence and join the ranks of amazing bloggers like yourself. Thank you for sharing your journey.

    • Camille Styles | January 27, 2012 at 11:36 am

      So many great points in here… but I especially love what you said about having re-designed your site twice, because that is such a normal part of the process! One of the most important aspects off a strong personal brand is allowing it to evolve as needed… We all change and grow as people, so our brands should, too!

  21. 21
    Shannon | January 27, 2012 at 10:55 am

    Great information and very well-written.

  22. 22
    latressa | January 27, 2012 at 10:59 am

    ok, thank you for this. it’s friday and i am exhausted from all the energy that i put out this week for projects that will in one way or another benefit an organization more than it will benefit me. im a work in progress and im in the midst of creating blog that represents what is important to me. no–it may not be about design but all in all it will be creative. ive committed this day to work on my project: me! thank you for this post. i would have loved to attend alt summit but thanks to technology i have been able to get so much by reading all the posts from everyone. thank you!

  23. 23
    Emy Koster | January 27, 2012 at 11:05 am

    Hi Camille! Even this post resonates your brand statement 🙂 Very inspirational and everything your saying makes complete sense. I need to find a proper niche myself because what I’ve been doing so far hasn’t worked out too great. I’ll definitely be taking these points into account and start thinking of myself like a brand. I already have my eyes set on a new layout so that’ll be step 1. Thanks so much for these wonderful tips!! Have a fabulous weekend;)

  24. 24
    Molly | January 27, 2012 at 11:06 am

    Absolutely incredible advice. It’s amazing to see how you break personal branding down to the details, and to be able to notice all the elements come together with Camille Styles. I love your brand and style. Thanks for the wise advice! xo

  25. 25
    Jillian Nicole | January 27, 2012 at 11:07 am

    Thank you so much for the work that went into this post! It is so informative and super helpful–especially for people, like myself, who are just starting out in the business/blogging world! Really appreciate your insight and tips! One question: Did you start big and then narrow your brand statement down to finally end up with “Creative parties :: Inspired entertaining” or was that just a single idea that finally came to you one day? Simpler way of asking did you brainstorm or was it just an “a ha!” moment?

  26. 26
    Lori | January 27, 2012 at 11:31 am

    very well stated, and Camille Styles has evolved into a refined and professional brand. You might also be interested in what Marketing guru Sally Hogshead has to say in her book (and blog) Fascinate – it explores how the 7 universal triggers: passion, mystique, alarm, prestige, power, rebellion, and trust can be employed by a brand (personal or otherwise) to influence behavior.

  27. 27
    Caitlin | January 27, 2012 at 11:33 am

    Thank you so much Camille! I really enjoyed reading this post and learnt some new things on “personal branding”. I am still trying to figure out my own unique voice. Would love to see more posts like this in the future! Keep up the good work!

  28. 28
    Ashlie | January 27, 2012 at 11:41 am

    Thank you for sharing! Very valuable information – especially for someone getting ready to launch a personal blog that relates to my life as a boutique owner. I think it is important to keep the store and the blog separate yet connected and each having their own identity is how to achieve that!

  29. 29
    Lisa | January 27, 2012 at 12:14 pm

    Thank you so much for posting this! You have so much great advice, and it’s so interesting to read about how you’re living out building a personal brand that people recognize as being uniquely you. Thanks for the inspiration! 🙂

  30. 30
    Virginia | January 27, 2012 at 12:16 pm

    Thank you for a great post!! Lots to work on and think about 😉

  31. 31
    Nikki | January 27, 2012 at 1:05 pm

    Such a great post. I love the idea of creating a “brand statement” – writing mine this weekend! Thanks!

  32. 32
    Lindsay{LCVintage} | January 27, 2012 at 1:09 pm

    Thank you so much Camille! I love following your blog and your journey. I’m on the path to branding my personal brand. Thank you for these words of wisdom!

  33. 33
    Felicitas | January 27, 2012 at 1:15 pm


    loved your post. I took notice of Alt Summit through a friend, and as I’m in Brazil is difficult to attend. I’ve been reading everything I could found through the web in order to learn from such important speakers. I’m actually working on my personal brand and ideas for my personal blog that would like to launch next march this year.

    I completely agree and would like juts to add the importance of following your instincts and going into a deep self-knowledge process in order to get out the best of you trough your brand. Thanks for sharing!


  34. 34
    Kelley Burrus | January 27, 2012 at 1:19 pm

    Well done….and refreshing. Growth and brand building is not linear. Your willingness to show your missteps and personal growth direction is great. People forget there is no finite amount of creativity and expression and there really is room for us all.

    • Camille Styles | January 27, 2012 at 2:05 pm

      Absolutely – the most rewarding moments I’ve had on this journey are the ones where I get to share and collaborate with other creative people to create something better than we would have done on our own!

  35. 35
    Amanda | January 27, 2012 at 2:11 pm

    Great post Camille! Thanks for the essay length, it’s full of great points. I’ve been on an entrepreneurial journey for the past 3 years starting up my interior design company and your personal brand statements hold very true to me. What I’ve learned so far is that you can’t be everything to everyone. Finding your niche is the best bet because it will save you time and energy and put your focus on what you do best. I’ve learned that through blogging- as much as I want to post about fashion every single day, I have to stay true to what I do- design! And I’ve also learned to not be afraid of evolving. I’m currently going through a blog and website makeover to better suit my brand.
    Thanks again for a great post- I’m in love with your business cards!


  36. 36
    Bettina | January 27, 2012 at 2:18 pm

    Wow Camille this was an excellent post! I am pretty new to the blogging world and although I do work in the online industry I started to blog because my every day work is just much too dry and I wanted to create my own fun. Reading this really helped me understand I need to be me and show and write about what I love not what everyone else is writing about it, and a lot of times it will likely be the same, but I should always keep to what’s true to me. I like the idea of mapping out how to get to your goal and creating a brand statement. Ironically, I guess I had already created my brand statement without even realizing it, which I guess means it was true to my own personality. Thanks for the insight and for showing us your old blog, it really helped me see that although I’ve got some work to do I need to keep going!

  37. 37
    Plain & Fancy Living | January 27, 2012 at 2:28 pm

    This is one of your best posts yet. I am currently transforming my blog. I will be changing over to WordPress this year and I am building on my stronger attributes. I have so many ideas and a positive belief that it will all turn out beautifully. I am a firm believer in asking for what I want and working hard to achieve my goals. Thanks so much for your encouraging words and sharing your insight about branding. This really helps:)
    Amy R. {Plain & Fancy Living}

    • Camille Styles | January 27, 2012 at 4:14 pm

      So glad to hear that Amy, and thanks for the sweet words. I think you are going to LOVE using WordPress…it rocks!

  38. 38
    Ali | January 27, 2012 at 2:35 pm

    I think this is great. I was at Alt and missed the first part of your presentation, so I’m glad to be able to read it. I totally agree with yog and think personal branding is so important and is the foundation for your blog or business. This is something I am working on right now and even the small changes I’ve made have made a huge difference. Thanks for the tips. Your blog is great and inspiring!

  39. 39
    Annabelle | January 27, 2012 at 2:55 pm

    Great post — and food for thought. It reminds me I should be thinking about my niche and my focus… Thanks!

  40. 40
    karlita | January 27, 2012 at 3:49 pm

    oh Camille thank you very much for this post.. I have just changed my “About” blog description because of this post… the good thing is that I will see it every time I see my blog (daily) so I will keep with that line… thanks!

    • Camille Styles | January 27, 2012 at 4:13 pm

      That’s awesome…such a great strategy Karlita!

  41. 41
    Kelsey | January 27, 2012 at 4:28 pm

    This is a well-written article, Camille! Thanks for sharing, these are great coming from a blog owner I really admire! As a entrepreneur working to start my own wedding business and b log, I’m really trying to figure out how I want to brand myself and it is so important to keep consistent across the board. One thing I would add is that along the lines of “Get social,” we should remember that it doesn’t include just the things we do on screen, but the way we present ourselves in social situations–networking in-person is still just as important as our social presence online, in my opinion!

  42. 42
    A Styled Fete | January 27, 2012 at 4:48 pm

    Thank you for sharing Camille! You are such an inspiration to me, I appreciate your advice and words of wisdmom!

  43. 43
    desiree {chic coastal living} | January 27, 2012 at 5:00 pm

    Great advise! I was looking forward to hear what you were going to share with us! I agree with the not complaining over social media. There’s a big time blogger out there that does that all the time on Twitter and it just makes her seem like such a complaining you know what. It totally changed my view on her brand and I took her off of my Chic Reads list. I really agree with what you said also about staying true and not quiting. Many times in the beginning I would think to myself is blogging really important? But I’ve come to meet so many wonderful inspiring people here in blogland with similar views about deisgn and faith and it has been very nice to have this type of outlet to fill my beach house decorating crave! Although I am a teacher, I get to talk about everything I love on my blog and love that I have readers who keep coming back for more inspiration! I love talking about fashion, but I see that people love it when I contiue to post beach houses. So I’ve decided to add a button for that soon. Thank you for taking the time out to share your expertise! God bless you! and keep writing and cooking! xoxo P.S. I always wanted to design beach bags and my blog may be a great outlet to do that!!

  44. 44
    Tolly | January 27, 2012 at 5:45 pm

    WOW! Hi friend! May I make a confession? I was literally – as in, just this week – wishing you would do a post on this topic. And that wish has manifested!

    I really love your tip about having consistent visual elements, as that is a lesson I am JUST now learning. I often feel like it’s helpful to have at least one “practice” version of your blog, that lasts few a years or so (4 in my case 😉 to get a feel for the visual elements you like. The fonts … the photo width … etc. It comforts me to know that even our girl Grace (D*S) was on good ole’ blogspot for a while, while she probably felt around in the dark for a few months also, finding her voice and style.

    I would also add that it’s very helpful for people to see your FACE (in pictures) when building a brand. Doesn’t have to be every day or even every week, but I’ve noticed this with some of the most successful lifestyle bloggers: That they really connect with their audience by literally providing some face time.

    I also think Kelsey is so right on about getting social “in real life,” so to speak, which (I know from experience) is something you do very well.

    And finally … ummm guess who got her blog’s new design demo last week?? *Raises the roof*

  45. 45
    Emily @ NewlyWife | January 27, 2012 at 6:41 pm

    Thanks so much for this post! It really points to the heart of why we blog. Keep up the good work!

  46. 46
    Ashleigh | January 27, 2012 at 8:11 pm

    Such a fantastic post. I’ve been blogging for almost a year now and have refined and changed it along the way. I am so glad to hear I am on the right track =) Personal branding is something I have always thought is important, whether you have your own business/hobby or not, how you represent yourself to others is how they remember you, and I truly LOVE your brand.

  47. 47
    Gaby [The Vault Files] | January 28, 2012 at 12:50 am

    Great post, thanks so much for sharing these amazing tips. Just started following you recently, your blog layout and design really caught my eye, same as your posts!

  48. 48
    Drew Humphries | January 28, 2012 at 1:52 pm

    WOW! What a great and encouraging post!! I love how you touched on consistency and being true to your personal brand and style which in returns gives your business uniqueness and a way to stand out!

    For the longest time I felt like my blog look was the way it should be. At the same time it wasn’t showing what my style truly conveyed in my actual posts. Now that I’ve rebranded myself, I feel like it’s actually MY BUSINESS and not one that looked like it was “supposed” to.

    Thanks for all of the great tips and encouragement to stay true to yourself, Camille!

    Have a great weekend 😉

  49. 49
    Bethany | January 28, 2012 at 9:56 pm

    I’ve been wanting to start a blog for months now but didn’t want to start it until I knew exactly how I wanted it…this came at such a great time to just sit down really think it out and have a plan. What site would you suggest I start my first blog on?

  50. 50
    Glamour Drops | January 29, 2012 at 5:47 am

    Such wise and valuable thoughts here! And because there is so much honesty coming through, it really resonates. I have enjoyed watching your blog develop and grow to reflect your own voice more and more – which, considering you now have contributors is not an easy thing to do. But it does work, and I thoroughly enjoy my daily click on your blog to see what happy thoughts will emanate from it!

  51. 51
    Sydney | January 29, 2012 at 10:25 am

    excellent excellent excellent! Thank you for the advice! Great to hear it from someone whose brand is very appealing 🙂

  52. 52
    Serena | January 29, 2012 at 8:35 pm

    Authenticity, personality, creativity. This will be my mantra going forward!

    Thanks so much Camille. I agree with one of the above comments – it would be great to see what you didn’t like about the old site/branding and what you changed about it and why.

    Also how many designs etc did you go through before you decided on your current branding? It’s so effective and has such a WOW factor, it would be great to know the process. Because I agree, getting the branding across all levels (business cards, site, email, comp slips etc) is so important, but if you don’t get it right in the creative process it can be a costly mistake.

    Bookmarking this post as my go to guide for all things branding!

  53. 53
    Lotts | January 30, 2012 at 2:47 am

    Thanks so much for this post Camille its incredibly positive and inspiring. I am fairly new to the blogging world and posts like this are enormously helpful and encouraging. I know I have a long way to go but I am determined to keep going and enjoy the journey.
    Have a great week. x

  54. 54
    Megan | January 30, 2012 at 11:50 am

    I love love love your blog! Your layout is stunning and clean and fresh! This is such an amazing post, I really enjoyed reading it, and I will keeping coming back to this post to further build myself and my blog!

  55. 55
    Kati | January 30, 2012 at 12:23 pm

    Thank you for such insightful advice. For several months I wanted to brand myself and have made several lists of where to begin, yet each bullet is still waiting for its check mark! This post has motivated me to begin to take the steps to reach the goals I placed before myself! You are an inspiration, keep it coming!

  56. 56
    Mina (Bohemian Vintage) | January 30, 2012 at 1:32 pm

    Thank you for your insight and advice. I’ve been blogging since 2007 and struggle with this issue all the time. In this mega information age it’s so easy to want to be all things to all people when writing a blog. But, it’s so important to know who you are and do you! Because no one else can replicate that! : )

  57. 57
    Ann | January 31, 2012 at 2:48 am

    What a really great and straightforward post about building a personal brand! I enjoyed reading it and taking notes to think about, thanks!

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    jackiefo | January 31, 2012 at 6:56 am

    Super interesting stuff…. Your site and brand are just lovely!

  59. 59
    Megan | February 1, 2012 at 1:31 pm

    This is such a great post…in today’s age people are finding fame and fortune by just being themselves (Chelsea Handler?). I really find what you say to be inspiring, it gives me hope that I can define myself in such a way that will lead me to do what I love and be rewarded for that. I would love to hear more about Alt and some of the talks people gave, as well as your own personal advice! It’s really valuable, and it’s not often that people share the steps they took to get where they are. Thanks!

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    Shannon | February 1, 2012 at 5:18 pm

    Very inspiring post!! I have been a photgrapher for 10 years and with the surprise of a 4th child has made me refocus my life! I closed my studio this fall and have been wanting to explore blogging. I have always loved blogs and kept one for my business before. But this type of blogging and branding is quite a bit different than what I have done in the past. Your words have really inspired me and I feel like I have a better sense of direction now. Living only 20 mins from SLC I really wanted to go to alt! But being 8 months pregnant decided no. Now I am wishing I had!! Thanks again!!!! Great post

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    Jen | February 8, 2012 at 6:35 pm

    Great post! I’ve just started to think about blogging myself and have been a fan of your blog for a long time. This gave me some great information to think about and guidance in creating my own. Thanks for the great advice and hope you’ll do more of this type of thing in the future!

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    Adrianna | February 15, 2012 at 9:28 pm

    Thank you.
    It’s a beautiful thing when someone can take what they have learned and share it for the better of her followers/admirers/friends. Reading posts like this reinstate my belief that there are good people with sweet souls and positive intentions out there.

    Kisses and Cupcakes

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    Mariah Danielsen | March 16, 2012 at 9:25 am

    I love this advice! I’ve really been building my personal brand over the past year and am amazed at how far I’ve come since last May. Reading this gives me hope that my brand will continue to evolve and change for the better in the years to come. Thanks Camille!

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    Chantel | June 5, 2012 at 8:17 am

    Camille, when are we going to get more of this type of advice? I found it so inspiring and can’t wait to hear more…

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    Natishia | June 19, 2012 at 9:51 pm

    Thanks for this wonderful information! I just started my own event planning, consulting and design firm in Jacksonville, FL and this information is right on time for my growth and development of my company Proverbial Planning!

    Keep sharing!

    Kindest Regards,


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    Limezinnias Design | January 9, 2013 at 8:51 am

    I love this post and I love that you shared so much information. It looks like you have a bright future ahead! Keep it up!

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    Lisa | Happy By | January 25, 2013 at 6:06 pm

    Usually I enjoy reading such blog posts as it helps me grow mentally and hopefully implement it into my blog and business, but sometimes they tend to be very generic or repetitive sometimes. This one is pretty long indeed, but it is worth going through more than once, because your tone and information is serious, real, put together and categorized properly.
    I’d love to read more about this topic from you Camille 🙂

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    Susan | January 26, 2013 at 4:03 pm

    As a designer who specializes in branding, you are spot on. Every piece of communication that a client (and potential client) comes into contact with should be reflective of your business. To many people think a brand is a logo. People don’t “love” logos. They “love” the experiences and emotional connection that they feel with a product or service.

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    Rachel | January 29, 2013 at 6:58 am

    This is such a great post. Especially as a new blogger, it is so important to remember why you are unique and capitalize on that individualism!

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    Ashton | January 29, 2013 at 5:53 pm

    Thank you so much for posting this! My sister-in-law & I are thinking of starting a business together but weren’t totally sure where to start. We have the same passion and after reading this post, I feel like I can see a starting point for our venture. Love your honesty & your blog!

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