photographed by belathée
Remember that pair back in high school who were somehow on the yearbook staff, honor roll, and varsity team all at once? Well, they’re probably rocking pretty great jobs by now. They might be human rights lawyers, magazine editors, or high powered attorneys. Or maybe they even grew up to become big-time bloggers with massive followings. That’s certainly the case for Cassandra LaValle of coco+kelley and Erin Hiemstra of Apartment 34, whose friendship dates back to seventh grade. “We’ve been pretty much inseparable ever since,” gushes Erin about her bestie and fellow blogger Cassandra. Who knew that a friendship that started in a junior high clique could last through the competitive days of high school, the soul-searching college years, and beyond into their very successful careers as bloggers and creatives. We met up with Erin and Cassandra on a cold day in Seattle to learn more about a lifelong friendship that’s built on hard work and big ambitions.