If I’ve learned anything from being a skincare aficionado (and my years as a beauty editor), it’s that expensive skincare is pricey for a reason. There may be the occasional outlier that benefits purely from packaging and marketing, but for the most part, a high concentration of powerful ingredients justifies the price point. That being said, I’ve also learned that assuming expensive skincare lines are always better than budget finds isn’t the case, either.

There are plenty of fantastic, professional-approved brands that use the same powerful ingredients you might find in a pricier tube. You just have to do your research. To help us cut through the B.S., we sought insight from three beauty experts—Natalie Aguilar, celebrity aesthetician, and dermatological nurse; Kasey Boone, esthetician and founder of Glow Skincare; and board-certified dermatologist Dr. Macrene Alexiades—to zero in on the best affordable skincare lines and products on the market. I even threw in a few of my own favorite discoveries. (Trust me, I’ve tried everything.)

But before we dig in, let it be said: skincare is personal, and no one knows what your complexion needs better than you (or your dermatologist). For some, that perfect solution might come in an expensive bottle, but there are so many incredible wallet-friendly skincare lines on the market that you’ll likely be able to find one to fit into your routine. From cleansers to moisturizers and everything in between, read on for expert-recommended efficacious finds priced well under $100.

INNBEAUTY PROJECT Foam Around

A clean, balanced cleanser with skin-loving acids.


INNBEAUTY PROJECT Foam Around, $18

WHY SHE RECOMMENDS IT: “I truly love a great pH-balancing facial cleanser. It’s good for all skin types and works well at dissolving makeup, debris, and pollution without drying the skin or stripping it of its natural moisture barrier. It uses a microfoam technology with skin-loving acids like glycolic, lactic acid, and gluconolactone to gently exfoliate and even skin tone. I love that this product is clean, fragrance-free, alcohol-free, and vegan.” — Aguilar

Cetaphil Daily Facial Cleanser

A dermatologist-recommended cleanser that works for all skin types.


Cetaphil Daily Facial Cleanser, $11.49

WHY SHE RECOMMENDS IT: “To help keep skin hydrated even as you cleanse, be sure to use a great hydrating cleanser. Cetaphil is a perfect example.” — Dr. Alexiades

The Ordinary Squalane Cleanser

A gentle oil cleanser that melts away the day and keeps skin hydrated.


The Ordinary Squalane Cleanser, $7.90

WHY I RECOMMEND IT: With its extremely affordable price points, I was a little dubious about The Ordinary, so I did some research to zero in on the buzzy brand’s best products before buying. I was pleasantly surprised by everything I tried, but I would invest in the squalane cleanser again and again—which, thanks to the price, I can do guilt-free. 

Hyper Skin Brightening Dark Spot Vitamin C Serum

The buzzy new brand is getting rave reviews for a reason.


Hyper Skin Brightening Dark Spot Vitamin C Serum, $58

WHY I RECOMMEND IT: A dermatologist tipped me off to this relatively new brand a few months ago and I’m so grateful. Their hero product, which features 15% vitamin C and a beautiful mix of turmeric, vitamin E, and kojic acid, has earned nearly 100 five-star reviews on Sephora for a reason.

Naturium Niacinamide Serum 12% Plus Zinc 2%

A powerful pore minimizer with a high concentration of niacinamide.


Naturium Niacinamide Serum 12% Plus Zinc 2%, $16

WHY SHE RECOMMENDS IT: “This is one of my staff’s favorite budget-friendly serums. This concentrated product delivers an improved and even skin tone. I love the hyaluronic acid and vitamin E in the product to help give the skin the healthiest glow possible. Naturium is clinically effective biocompatible skincare that’s been dermatologist tested and created with active, natural botanicals.” — Aguilar

My Friends Use This Gotu Kola | Moringa Oil

A nourishing, protective oil rich in vitamins and minerals.


My Friends Use This Gotu Kola | Moringa Oil, $24

WHY SHE RECOMMENDS IT: “I love that they are a women-owned skincare line focused on food-grade ingredients, multi-use products, and zero-waste packaging.” — Boone

CeraVe Hydrating Hyaluronic Acid Face Serum

Dewy, calm skin right this way.


CeraVe Hydrating Hyaluronic Acid Face Serum, $16.99

WHY I RECOMMEND IT: I can’t tell you how many times I’ve seen this drugstore product recommended by experts. The serum is super moisturizing thanks to its hero ingredient, hyaluronic acid, but also because of its mix of vitamins and ceramides. Even Allure named it one of the best hyaluronic acid serums of 2021.

Cosmedix Serum 16 Rapid Renewal

Combined with vitamin E and squalane to keep skin hydrated, this hardworking retinol works wonders for all skin types.


Cosmedix Serum 16, $80

WHY SHE RECOMMENDS IT: “They were clean before it was cool. The brand uses incredibly active ingredients with clinically proven results that don’t break the bank.” — Boone

Immunity Moisturizer by LAYERS Skincare

A rich, probiotic-packed cream that absorbs like a dream.


Immunity Moisturizer by LAYERS Skincare, $49

WHY SHE RECOMMENDS IT: “This moisturizer not only increases skin moisture but also strengthens the skin barrier and smells amazing. Full of lactobacillus ferment, pomegranate, and milk thistle extracts, it increases microflora diversity for resilient and nourished skin and is great for all skin types. Best of all, LAYERS Skincare is formulated without parabens, mineral oil, petroleum, phthalates, sulfates, gluten, and other ingredients known to harm human health and the environment. Additionally, they never test on animals.” — Aguilar

Neutrogena Hydro Boost Water Gel Face Moisturizer

With purified hyaluronic acid and antioxidants, this drugstore discovery is a one-stop staple for hydration.


Neutrogena Hydro Boost Water Gel Face Moisturizer with Hyaluronic Acid, $17.97

WHY SHE RECOMMENDS IT: “To keep skin hydrated, luminous, and glowing, choose a moisturizer that incorporates the right type of emollients for your skin type. This product works well for normal skin, and contains glycerin and hyaluronic acid to keep the skin barrier moisturized.” — Dr. Alexiades

The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution

An Instagram-worthy solution that works hard to reveal radiant skin.


The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution, $7.20

WHY I RECOMMEND IT: Another product from the gold standard of budget-friendly skincare, The Ordinary’s effective peeling solution is the real deal. I wouldn’t recommend it for those with sensitive skin, but if you’re similarly blemish-prone, this vibrant serum is your friend.

La Roche-Posay Anthelios 60 Clear Skin Sunscreen

A dermatologist-loved, oil-free formula that packs on the protection without clogging your pores.


La Roche-Posay Anthelios 60 Clear Skin Dry Touch Sunscreen, $19.99

WHY SHE RECOMMENDS IT: “Another favorite budget-friendly line, La Roche-Posay, has a lightweight formula that protects your skin from sun exposure to maintain a healthy, clean, and dewy appearance.” — Dr. Alexiades

Tatcha Luminous Dewy Skin Sheet Mask

A silk mask that leaves your skin looking as nourished as it feels.


Tatcha Luminous Dewy Skin Sheet Mask, $12

WHY I RECOMMEND IT: I never thought I’d find a sheet mask I’d love more than 111Skin’s Rose Gold mask, but Tatcha’s silky soft product, featuring a high concentration of botanical oils, completely won me over (and for about one-third of the price).

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  1. 1
    Carol Kurtyka December 16, 2021 at 5:26 pm

    What is THE BEST moisturizer for SUPER SUPER Dry skin? I’m 64 years old and past menopause. I need something highly greasy, WITHOUT any fragrance!!! (Any fragrance to face crams give me migraines you wouldn’t BELIEVE!!! TY

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