The past couple of weeks have brought a much needed wave of advocacy, awareness and support for the Black community. While social media posts and trending hashtags have their place, our purchasing power is one long term way to not just acknowledge, but celebrate, Black voices and their ideas and businesses. Beyond donating, we can put our money where our mouth is by actually supporting Black owned businesses with our dollars.
It’s not the most important thing you can do for the movement right now by a long shot. But it’s well past the time we started giving Black-owned wellness and beauty brands their proper due and space in the wellness world.
These shops below don’t just hold merit as Black-owned wellness shops – they are also beautifully branded, thoughtfully curated and use ingredients that are non-toxic and intentionally sourced. Some of the brands below I have long loved (Brigeo, The Organic Bath Co and Fertile Alchemy!) and there are so many that are new discoveries for me. I hope you enjoy discovering some new favorites as much as I did!
Read on for 21 Black-owned clean beauty brands that are worth supporting, not only right now, but always.
featured image: odetoself
After a long battle with her daughters eczema, Angie Watts created her natural, vegan and cruelty-free skincare line (I ordered her Nam Eczema and Extra Dry Skin Therapy cream for my son!). All of the high quality products are formulated to nourish, hydrate, and promote healthy skin.
BENEATH YOUR MASK
When Beneath Your Mask founder was diagnosed with Lupus, she set out to create a natural, non-toxic beauty brand that she could feel good using on her own skin. With products ranging from “skin soufflé” to “body elixir,” the line is pure luxury.
BE TRANSCENDANT SKIN
Uncomplicate your skincare. Whether your skin is dry, oily or combination, Be Transcendant Skin uses plant based ingredients to improve skin’s radiance revealing healthier glowing bare skin. Don’t know your skin type? Use their handy dandy skin type analyzer.
I’ve loved this clean and natural hair company for a long while. From taming frizz, to adding volumizing limp locks, when it comes to hair, they offer it all. Be sure to try out one of their amazing deep conditioning masks!
A personal fave, this synergistic aromatic oil is designed for feminine balance and works on both a physical and subtle level to promote relaxation, emotional wellness, hormonal balance, fertility, and provide PMS relief. Handcrafted in small batches using responsible & organic ingredients.
FLOWERS AND MOONDUST
A brand inspired by African ancestral healing traditions, you’ll find simple and effective formulas derived from Mother Nature. All ingredients are 100% organic, plant-based, sustainable, eco-friendly and ethically sourced or handmade with love by local farmers and artisans who are both passionate and knowledgeable about their craft.
This skincare line feels incredibly lux, but the price point is amazingly inclusive (they start at $22!). The self-funded woman owned and operated brand is all about well-considered, minimal and simplified skin wellness.
London-based beauty brand with African roots, Liha Beauty offers the most beautiful minimal branding and simple high quality ingredients. They’re best known for their Idan Oil – a magical moisturizing oil delicately scented with the tuberose flower.
Award-winning stylist created products, the Manketti hair care line is designed for curly hair types and uses a unique blend of organic, sustainably sourced Manketti Nut and Ximenia oils to condition and nourish, letting your hair’s natural beauty shine through.
After coming to the conclusion that the clean beauty market seriously lacked colors for all skintones, the cofounders of Mented created a line that includes lipsticks to eyeshadows, blush and more.
Naturally London is a botanical-based footcare & handcare product line formulated by a certified aromatherapist. Using ingredients with holistic benefits, you’ll find cruelty-free, non-toxic products that smell amazing.
Noshaba Apothecary’s Sommer Serum was formulated by a medical esthetician after traveling the world to find the best herbal ingredients. The serum is made with with ethically-sourced botanical ingredients, including African Marigolds – a ceremonial floral used to heal cellular damage, wounds, irritated skin, reduce itchiness, sensitivity and dryness.
A super-clean hair serum that contains only five superstar ingredients and has the efficacy you crave in a conditioning hair product without leaving your hair greasy or weighed down.
ODE TO SELF SKINCARE
This intentional simple range skincare brand caters to the African-American woman’s skin and works to specifically and gently addresses dryness and hyperpigmentation.
ORGANIC BATH CO
I was first introduced to this brand when my sis gifted me a lavender scented sugar scrub – divine! The Organic Bath Co is a bath and body line that uses organic and natural ingredients that are safe, effective and easy to use.
If you’re looking for clean nail polish, look no further. Pear Nova makes flattering shades in 10-free formulas. If you’re in Chicago, be sure to visit their namesake salon!
Pinkness Co launched a couple years ago featuring their Forever Flawless Beauty Oil which quickly became a holy grail product.They recently launched their facial mist with more products to be released this year!
Offering affordable, high-quality clean beauty for forgotten shades, Range Beauty is inclusive in every way – from price point to makeup products offered.
ROSE INGLETON MD SKINCARE
A derm-created, clean skin care line that addresses the most prevalent beauty concerns: anti-aging, blemishes, brightening, redness and hydration. Each product is infused with a blend of natural fruit extracts native to the founder’s home island of Jamaica.
Rosen is all about cleaner, more thoughtful skincare for people with acne-prone skin. They normalize acne (hello we’ve all had a pimple at some point!), while offering beautifully packaged solutions that actually work tp leave you feeling happier in your skin.
WILD SEED BOTANICALS
Wild Seed Botanicals was birthed out of the belief in the efficacious power of nature to heal, nourish and restore. All of their products are handmade in small batches with love using the finest wildcrafted, organic cold pressed and steam distilled carrier oils, butters, essential oils and botanical herbs.
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