7 Delicious—And Gorgeous—Chocolate Bars to Gift Your Valentine This Year

Give them what they really want.

By Isabelle Eyman
I Tried 6 Grocery Store Dark Chocolate Bars and This is the One I'll Keep in My Candy Drawer - Chocolate Bar Taste Test

When it comes down to it, what we really want for Valentine’s Day is something sweet. Sentimental, certainly, but also “sweet” in the purest sense of the word: chocolate. Don’t get me wrong, I love the intention behind anything sparkly (addressing my S.O. directly here), but for a chocolate-loving gal such as myself, little else satisfies my February 14 craving. And of course, no matter the sense I’m looking to indulge, aesthetics should always come into play. That’s why the best chocolate bars to gift not only taste incredible, but require zero wrapping. They’re gorgeous enough as is.

Why the uptick in, as The Strategist coined, “status chocolate bars”? Ever since Mast Brothers (rebranded now as Mast Market, helmed by the bearded sibling duo often associated with establishing the mid-aughts trend of Amish-style beards) enclosed their artisanal chocolate in patterned paper, the world began to see chocolate in a new light. We no longer had to satisfy our sweet tooth with something so-so. Enter: a new era of indulgence for aesthetes and chocolate lovers everywhere.

melted chocolate best chocolate bars to gift

The Top 7 Best Chocolate Bars to Gift

Since then (Mast Brothers began distributing their chocolate bars in 2007), the world of artisanal chocolate has exploded. In an effort to expand the “bean-to-bar” movement, many other brands have entered the marketplace. And as a result, we have plenty of options when it comes to both pretty packaging and unique flavors.

Let me be clear: I love my job—especially when it involves taste-testing upwards of 20 bars to determine the best chocolate bars to gift. The seven options below were the very best of the best. So, if you find yourself in the market for something special between now and mid-Feb (or really any time you want to surprise and delight your partner or friends), consult the list below. There’s sure to be something for chocolate lovers of all stripes.


Let’s begin with the best of the best. Just as the old adage “don’t judge a book by its cover” falls short from time to time, so does the premium chocolate bar equivalent. In the case of Compartés, always judge a bar by its wrapper. While the Los Angeles-based brand has been around for a few years (and again, The Strategist already considers it passé), the bars boast the perfect intersection of art and artisanal. Sure, in the world of “it” chocolate, we might always be chasing the next best thing—and emerging brands are bound to build on it—I’m happy to give credit where delicious credit is due.

Old Hollywood Smoked Sea Salt Chocolate Bar

u003cpu003eThe alliterative u0022smoked sea saltu0022 combo is a dream. This is one of those chocolates where you can actually have just a square and be satisfied. Plus, the packaging: beautifully art deco and as glamorous as old Hollywood itself. I’m sure Grace Kelly would happily indulge.u003c/pu003e

Fine & Raw Chocolate

The name! The branding! The doesn’t-take-itself-too-seriously approach! While I committed to writing off any brand that joined two words with an ampersand long ago, Fine & Raw perfectly encapsulates the product. Each organic bar is handmade in Brooklyn, perfectly executing and continuing the bean-to-bar revolution. And while the final result borders on addicting, the makers of Fine & Raw are all about the process. Clean ingredients, plant-based products, ethical and sustainable production, and quality sourcing. Can your Hershey’s bar say the same?

Cashew Butter Chocolate Bar

u003cpu003eWhile being the cashew butter-obsessive that I am set me up to fall in love with this bar, it was the addition of lucuma, with its slightly citrusy, caramel notes, that sealed the deal. Don’t be fooled by the use of milk chocolate as the base—this bar is distinctly unique.u003c/pu003e

Raaka Chocolate

I always questioned whether flying premium with JetBlue (the classification is termed “Mint” by the brand) was worth paying top dollar for. And then I found out that all passengers not only received free-wifi and lie-flat seats (luxury!) but they could also snack on Raaka mini chocolate bars. After trying Raaka Chocolate myself, I’m rethinking my United alliance. Kidding… kind of.

But truly, for a brand that’s been around since the surge of artisanal chocolate bars hit Brooklyn in 2010, Raaka knows how to play the long game. And as chocolate connoisseurs, we’re reaping the tasty results. Sure, I won’t pretend it wasn’t the large swaths of vibrant color covering their bars that first drew me in. And I won’t deny the buzzword-utilizing flavors that kept me intrigued. But all of this together, combined with over a decade of dominance in the chocolate world, has me coming back (and back again). Everyone deserves a taste of Raaka.

Best Sellers Bundle

u003cpu003eWith chocolate this good, you’ll want to gift yourself (or any lucky recipient) the best of the best. Each bundle includes Bourbon Casked Aged, Pink Sea Salt, and bound-to-be-everyone’s-fave, Oat Milk. A sweet sampler, if you will.u003c/pu003e

Mission Chocolate

Mission Chocolate is based in São Paulo, Brazil. The chocolate maker herself, Arcelia Gallardo, began her career at the famed Dandelion Chocolate (another winner on this list). Gallardo loves to dive deep into every part of the chocolate-making process, making painstaking efforts to ensure that each bar tastes like nothing you’ve ever had before—in the best way possible. Not only that, but she also aims to grow and expand the bean to bar movement in Brazil and played a significant role in beginning the Association of Bean to Bar Brasil Makers. I’d consider that a good reason to splurge on something tasty.

Baru Nut 72%

u003cpu003eI know I’m saying it about each bar (and it’s kind of the point), but check out the packaging on this beauty! Delicate florals and botanicals brighten the already-exciting experience of purchasing—and unboxing—the soon-to-be-devoured chocolate. Baru is a Brazilian nut similar in flavor to peanuts. It’s rare even in Brazil, and provides a perfect crunchy contrast to the bar’s deep and slightly bitter dark chocolate.u003c/pu003e


Matchaful has officially answered my incessantly-voiced prayers. Getting my favorite beverage in (vegan) chocolate form? Brilliant. The brand is known for sourcing the best Japanese matcha and curating a beautiful selection of matcha-infused edible goods (granola, crisps, and of course, chocolate). Their focus on quality is evident in not only the product, but the experience of visiting any of the three NYC-based cafés. Everything from the packaging to the preparation to the beautiful final product is carefully considered. And with a focus on sharing goods that can be woven into your daily routine, it’s no wonder we became converts immediately.

Vegan Matcha White Chocolate

u003cpu003eFor your gals who forgo coffee in favor of a morning matcha—this is the gift. In collaboration with u003ca href=u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eCacao Laboratoryu003c/au003e, Matchaful created a complex and uniquely-flavored treat that’ll have everyone talking (but not before they’ve devoured the entire bar). u003c/pu003e

Dandelion Chocolate

As promised, the famed Dandelion Chocolate made the cut. The small-batch brand is based in San Francisco but sources single-origin chocolate from around the world (think: Liberia, Madagascar, and Tanzania). And while I love a little crunch and added texture to my chocolate, with cacao beans this pure and minimally processed, it’d be a shame to cover the flavor up.

Costa Esmeraldas Ecuador

u003cpu003eTake a moment to let these tasting notes set in: classic dark chocolate, toasted sourdough, and banana. The beans are sourced from nearby the coast of northern Ecuador from a 2020 harvest. You can truly taste the thought and care woven into every element of this bar.u003c/pu003e

Mast Market

Controversial, I know, but I’ll admit—I’m a Mast fan through and through. Yes, the brand did face allegations in 2015 that its chocolate was *so good* because it contained melted-down bits of the best, but the company has since regrouped and revamped. We also can’t have a conversation about the best chocolate bars to gift without including the OG in an honorary spot. In a 2015 Vanity Fair article, the publication cited Mast as being responsible for “introducing artisanal chocolate to mainstream American culture” and that’s certainly something we have to thank them for. I’ll happily do so by purchasing a (some say it is, some say it isn’t) “overpriced” bar.

Organic Chocolate Collection

u003cpu003eOK, 12 bars of organic chocolate for $36—excuse me, but I’d call that a relative steal for how tasty they are. The complete collection includes: Dark, Milk, Sea Salt, Almond Butter, Mint, Olive Oil, Coffee, Lavender, Raspberry, Oat Milk, Tea, and Hazelnuts. Sure, the flavors might not be considered groundbreaking when held up against others on this list, but what we’re after is good chocolate. And this, dear readers, is good chocolate.u003c/pu003e

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