So there’s this largely forgotten film from 1999 called Bowfinger. Seen it? In the film, Eddie Murphy’s character, Kit Ramsey, has issues. Loads of them. But whenever he’s spiraling towards a breakdown, Kit’s therapist suggests he calm himself by repeating a personal mantra: “Keep it together. Keep it together. Keep it together.” K-I-T.
I have a point, I swear. Crafting a personal mantra has always sounded life coachy, cheesy, even cultish to me. When I imagine the sorts of people who take the time to write one, I don’t think of creative, interesting women—I think of strangely ageless dudes who do a lot of yoga in white linen.
So let me clarify: under no accounts am I about to ask you to write a personal mantra. Save that for after hours. Instead, what I’m about to suggest is that you do three simple things:
1. Start thinking of yourself as a brand. After all, that’s where the words “personal branding” come from.
2. Learn what a company mantra is.
3. Take the company mantra concept and apply it to yourself to create what we’re going to call a “career mantra.”
Easy, right? Here we go.