I Test Hundreds of Products for Work—These Under-$30 Beauty Products Are the Ones I Actually Buy

The end of the year always makes me want to hit refresh—on my home, my wardrobe, and the little rituals that make up my everyday. It’s my brain’s way of preparing for what’s ahead, clearing out the old to make space for something new. That process of letting go always reminds me of what I truly value—and when it comes to beauty, there are a few staples I’ll never part with.

From skincare to makeup, certain products simply spark joy in my routine. From the sunscreen I’ve sworn by since college to the lip liner I can’t leave the house without, nothing makes me feel more like myself than reaching for my longtime favorites. They’ve become part of my daily uniform. Familiar, effortless, and here to stay.

And the best part? Curating a capsule beauty routine doesn’t have to break the bank. While some products are worth the splurge, most of my forever favorites are under $30. Read on for the affordable beauty staples I’ll be repurchasing for years to come.

Featured image from our interview with Mary Ralph Bradley by Michelle Nash.

The Affordable Beauty Products I’ll Keep Buying Forever

As a beauty editor, I’m constantly testing new products and getting excited about the latest trends. Experimenting with makeup and skincare feels like a creative act—a way to play with self-expression and rediscover what makes me feel most like myself. But at the end of the day, there’s nothing more timeless than a signature: a go-to hairstyle, a favorite lip, and a routine that feels unmistakably you.

And the truth is, streamlining your beauty routine doesn’t mean sacrificing excitement—it just means curating products that truly work. The ones that make you feel confident, radiant, and at ease. Below, I’m sharing my favorite budget-friendly beauty picks that do exactly that.

Make Up Forever Artist Color Pencil

How did I ever live without this makeup pencil? The best makeup products are versatile—giving you the most value for every dollar. This creamy matte pencil is buildable and easy to blend for your eyes, lips, and brows. It’s the cornerstone of my makeup routine, and I have it in multiple shades.

MERIT Flush Balm

Want to replicate that natural summer flush? This multi-use balm melts into your skin. Just swipe it across your cheeks, eyes, and lips for color (and subtle radiance) that stays on all day.

Tower 28 Swipe Serum Concealer

I’ve used a lot of concealers in my day. When looking to cover my dark spots and undereye circles, I need something that doesn’t crease under my eyes but is buildable enough to even out my complexion. This skincare-infused concealer has been my favorite since my first swipe.

Summer Fridays Lip Butter Balm

As much as I love a bold lip, I find a subtle tinted lip balm can elevate your look while still being practical for everyday. I pair this tinted balm with my favorite lip liner for a tried-and-true combo.

e.l.f. Halo Glow Liquid Filter

This illuminating liquid is true drugstore gold. While there are plenty of high-end versions out there, this one stands out for its versatility. Wear it under makeup for subtle dimension, mix it into your foundation for a dewy glow, tap it on as a highlighter, or wear it solo for soft, sheer coverage.

Neutrogena Hydro Boost Hyaluronic Acid Water Gel 

My ride-or-die makeup product will always be my moisturizer. And while I’ve shelled out a pretty penny for moisturizers in the past, I always come back to this affordable fave. It’s lightweight but rich, making it perfect for all seasons.

Pat McGrath Labs SatinAllure Lipstick

For a buildable, silky lip, this one never gets old. Made with ceramides, it nourishes and hydrates your lips while making a statement with a satiny finish.