I’d consider myself a reformed sun worshiper. Around the time I turned thirty, I finally woke up to the fact that the destructive qualities of getting a “real” tan are not cool. Late to the party, I know, but I was in denial for many years. But the fact that I wear my SPF religiously doesn’t mean that I’m quite ready to embrace a pale complexion in the summer months. (I know, it can be super sophisticated! Pale is in!! Just not for me.) Anyway, I’ve thankfully embraced applying an at-home sunless tan, and ladies: these are not the streaky, smelly formulas of our youth. From sprays to foams to serum drops, keep scrolling for the sunless tanners our Beauty Council of experts can’t survive swimsuit season without.

image: seville travel guide from a pair & a spare

St. Tropez In Shower Gradual Tan

I love being pale, but in the summertime my legs definitely benefit from a little color. This one takes three minutes in the shower, the results are subtle yet really pretty, and it’s never streaky.

-Dawn Spinner Davis, Beauty Director at Total Beauty

Vita Liberata Fabulous Self Tanning Tinted Lotion

I am obsessed with this lotion at home, but also sneak in an organic spray tan in LA from time to time!

@jennikayne, Designer

Clarins Radiance Plus Golden Glow Booster

This formula from Clarins is a savior in achieving the elusive golden complexion on your face — since no one wants to apply a potentially pore-clogging sunless tanning lotion above the neck. I add a few drops to my facial moisturizer in the morning, blend well into the hairline and around my eyes and nose, then watch as the subtlest streak-free glow develops over the next few hours.


James Read Self Tan Liquid Bronzer

I love this entire line, it never looks fake. 

@katiejanehughes, Makeup Artist

Jergens Natural Glow 3 Days to Glow Moisturizer

I tan very easily on my arms, but not at all on my legs. I’ll use this as my daily moisturizers mixed with Kiehl’s lotion every day during the summer.

– @laneycrowell, Founder of Crowell Lane Creative

St. Tropez Self Tan Classic Bronzing Mousse

All the way!

-Jen Pinkston, The Effortless Chic

Elemental Herbology Sun Kiss Body Hydrator with Self Tan

This gradual tanner is made with natural DHA derived from sugar beets—and the color and scent couldn’t be better.

@tararasmus, Beauty Editor & Author of Camille Styles Decoder Series

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Comments (7)
  1. 1
    Blush & Pearls May 9, 2017 at 8:16 am

    I’d love to try the St. Tropez tanner this year – I’m super white!

    Blush & Pearls by Angela

  2. 2
    Vanessa @ Living in Steil May 9, 2017 at 8:25 am

    I guess the time has come for me to relinquish my sun worshiper title and opt for one of these sunless tanners. Last summer, I tried Tan Towels and they worked really well to give me an extra bit of glow. But these all sound amazing, too!


  3. 3
    Tammie Bradfute May 9, 2017 at 11:03 pm

    I can’t wait to try the tanning lotions. I’m a burn victim,and it’s very hard for me to be I’m the sun. I look forward to using the products. I think everyone looks much better with a tan.

  4. 4
    Debi Shaw May 11, 2017 at 10:41 am

    Rodan + Fields Self Tanning Foam is the BEST I have ever used on my fair skin! Results are remarkable, every single time!

    • Jolene Marsh Behrend May 11, 2017 at 12:50 pm

      Debi, could you please tell me where to find the RF Self tanning foam? I am a very fair skinned, melanoma survivor, and desperately want a little color…but no streaks and lines. Jolene

  5. 5
    dearashblog1 May 17, 2017 at 5:12 pm

    Yes- Vita Liberata is to die for! You have great taste in self tanners 🙂 Happy summer to us!

    Much love,
    Ashley | dearash.com

  6. 6
    Natalie Redman May 24, 2017 at 7:22 am

    The in-shower tanning lotion sounds great!