Like any self-respecting 90s kid, I’ve maintained a mental catalog of all my favorite toys. There was my look-a-like American Girl Doll (plus her countless accessories), Ugly Dolls as I got older, and of course, the many Barbies my sisters and I would use as stand-ins for our dream lives. But it wasn’t nostalgia that drew me to the Barbiecore trend. Instead, it was a bright, bubblegum pink ensemble executed perfectly by the always relevant, Anne Hathaway.
Barbiecore, with its sparkles, feathers, mini dresses, and more, has dominated the limelight. It seems that all our favorite celebs are branching out from black and embracing the opposite end of the color spectrum (see: Megan Fox, Lizzo, and Conan Gray stealing the show at last year’s Coachella in hot pink Valentino). Of course, pink might be daunting, but it isn’t anything new. However, with the hype surrounding Greta Gerwig’s widely-loved film, Barbie (and the associated aesthetic) is back.
Breaking Down the Barbiecore Trend
If you want to partake, but are worried that Barbie pink isn’t for you, take heart (and scope Hathaway’s Barbie-inspired look). There are simple, but inspiring ways to bring pink shades into your home, wardrobe, and beauty routines.
To get the scoop on all things Barbiecore, we tapped the design experts behind Joybird to share their insights on the trend. And truly, who better than the team that’s brought us the ultimate Barbie-inspired collection to speak as an authority on the subject? Ahead, Joybird Director of Merchandising, Gifty Walker, is breaking down the pop culture trend. She’s sharing tips for designing your own Dreamhouse—and keep scrolling for our favorite Barbiecore buys.
Elle Woods, eat your heart out.
What is Barbiecore?
Among the latest in Instagram and TikTok-driven trends, Barbiecore is culling the attention of Gen Zers, Millennials, and everyone looking for a little added vibrancy to their everyday. As of this article’s publishing, #barbiecore has garnered 912.5 views on TikTok. Seas and swaths of pink dominate the videos—everything from outfit combos to floral arrangements to interior takes on the trend is fair game.
According to Today, it isn’t the aesthetics alone, but the emotions associated with the look that drives the appeal. Nostalgia “is fashionable.” Barbiecore aims to capture the material-driven (seeming) simplicity of “’80s-twinged angular yet hyper feminine” design. In these trying, ever-uncertain times, it’s no wonder we’re drawn to the aesthetic.
But there’s beauty to my critical analysis, and Walker is happy to enlighten me. “To Joybird, the Barbiecore aesthetic means embracing color and creating bold and aspirational spaces that bring joy and empowerment to our customers.” Joybird’s Barbie-inspired collection draws upon core elements of the trend—”think brave contrasting colors, chic marble, golden accents, curved lines, and endless style possibilities,” says Walker.
Why is Barbiecore trending—and why now?
Walker agrees that Gerwig’s cinematic rendering of the Ken and Barbie remake has captured the current zeitgeist. But there are other design-drive factors at play. “Many of us discovered and developed our personal, creative style while playing with our own Barbie Dreamhouses. It’s also a reminder to keep expressing our unique style, no matter what age we are.”
How can homeowners style Barbiecore for timeless appeal?
Pink isn’t for everyone. Thankfully, there are ways to bring the Barbiecore trend into our space without going overboard. “Our Barbie x Joybird collaboration includes jewel-toned fabrics, perfect to add a pop of color to a more neutral space or to layer on the bold in a more maximalist space,” says Walker.
If you’re looking to go glam, Walker suggests embracing luxe marble and gold accents. Other pieces boast modern silhouettes with neutral fabrics. Conclusion? No matter if you’re a minimalist or a maximalist at heart, the Barbiecore trend can seamlessly work its way into your space.
The Best Barbiecore Apparel
Reformation France Linen Two Piece
Reformation knows how to make a trend its own. In this matching set, the buzzy brand mutes the trademark Barbie pink, making it accessible while still feeling distinctly Margot Robie-esque.
Minnie Rose Cashmere Ruana in Fondant Sweet
I speak from experience (i.e., the 100+ times I’ve already worn this cashmere shawl since introducing it into my wardrobe a couple of months ago): it’s the perfect Barbiecore piece. While a poppy pink hue can skew juvenile, Minnie Rose’s elegant, effortless design is the ideal topper for any outfit, no matter the season. I love bringing this with me to dinners out—as restaurants are notoriously chilly—and I keep it nearby while working at my desk. It’s a lovely final layer for when you want to add a little warmth and seamless, sophisticated style.
Bandier Le Ore Bella Bonded Bra and Legging
Though the activewear space has quickly grown saturated, if you ask me, there’s no limit to how many brands I’d happily welcome into my closet. Case in point, Bandier’s Barbicore bra and legging set. The high-waisted legging is universally flattering while the bra is perfect for any workout, low- and high-impact alike. It’s not a want, but a need.
Abercrombie & Fitch Emerson Ruched Strapless Midi Dress
Is anyone else struggling to find good end-of-summer wedding dresses? After an hours-long internet search (seriously), I landed on this ruched, strapless cutie. It’s perfect for a cocktail dress code without feeling too stuffy. Plus, mid-length dresses help you cover your bases, providing enough coverage while still feeling undeniably chic.
A New Day™ Women’s Matte Satin Essential Cami
This cami has been in my regular summer apparel rotation (often paired with the matching midi skirt). I can’t tell you how many compliments I get! And while I’ve only had this top for a few months, I’ve had the black colorway for years and can attest: this is a serious steal for the high-quality design.
J. Crew Side-Slit Soft Gauze Maxi Skirt
I love taking an easy-breezy maxi skirt from summer to fall with a few stealthy styling tricks. Right now, I’m rocking this skirt with my favorite white button-down and sandals. But when the temps start to drop, I love the idea of layering it with a warm, cozy sweater and a Chelsea boot. Unexpectedly chic.
The Best Barbiecore Accessories and Beauty Products
The Skinny Confidential Hot Mess Ice Roller
Because I know you’ve been wondering: yes, this ice roller is well worth the hype and price. While you can find other ice rollers on Amazon for less than $10, the aluminum roller and silicone handle provide a premium feel. And of course, nothing compares to the brightening, puff-reducing results this ice roller delivers. It’s the perfect way to bookend your morning and evening beauty rituals.
MERIT Shade Slick Tinted Lip Oil
Let it be known: the entire Camille Styles team is obsessed with every single last MERIT product. And though the brand’s multi-tasking complexion stick stands out as our collective fave, this tinted lip oil is a close second. It’s unbelievably hydrating, providing your pout with a luminous gloss without every feeling sticky. It’s the perfect pop of color to tie your Barbiecore look together.
Live Tinted Huestick Lip and Cheek Multistick in Intent
I fell in love with Live Tinted first for the brand’s Hueglow Liquid Highlighter Drops that solved my years-long search for the perfect dewy glow. And now, I can’t get enough of the Multistick. I love blending and applying it to my lips, eyes, and cheeks for a subtle, natural-looking pop of color.
Summer Fridays Cheek and Lip Duo in Pink Cloud
Summer Fridays can do no wrong. So, when the brand released the Pink Cloud hue of its best-selling Lip Butter, I knew I needed in on the drop. The color is light, glowy, and iridescent—and when paired with the Blush Balm Stick, it’s a perfect pairing. Easy enough for everyday wear or going out.
The Best Barbiecore Home Products
Come for the functional latte mixes, stay for the beyond-cute ceramics. I started my Blume Cloud Mug collection with the purple mug, followed quickly by green, and now pink. The fun, quirky colors and shapes add a bit of vibrancy to my morning beverage rituals. Trust me: anyone’s routine could benefit from the little spark of joy.
W&P Seal Tight Bowl (set of 4)
It’s time to step up your meal prep game (and not by making it any more complicated than it needs to be). Instead, simplify! Prep a grain, a couple of proteins, roasted veggies, and washed fruits for meals you can assemble throughout the week. I like keeping all the components separate in cute containers like these. That way, when it’s time to chow down, all I have to do is assemble and go.
Stanley 40 oz. Quencher Tumbler
Fine—I’ve finally bought into the Stanley tumbler hype. You already know the details: it carries tons of water, is easy to sip from, and you’re totally on trend by adding one to your collection. And while it comes in a ton of colors, the muted, soft pink gives its industrial shape a touch of Barbiecore romance. Exactly what your hydration routine could use.
GreenPan Reserve Ceramic Nonstick 10-Piece Cookware Set
GreenPan is one of our favorite non-toxic cookware brands. Add to that sophisticated style, Thermolon™ nonstick ceramic coating, and a scratch-resistant exterior and it’s no wonder these are one of the must-have cookware sets in kitchens across the country.
Barbiecore, but make it desert-chic. Our favorite, easy-breezy linen throw looks beautiful paired with any effortlessly elegant table set-up. Layer on casual ceramic pieces, a few bud vases, and understated flatware, and you have a beautiful, organic setting fit for any crowd.
Morgan Coupe Glasses (set of 4)
Santé! This coupe glass set is pure 1920s glamour. The glasses are handcrafted, giving each a unique feel and character. I love serving champagne in these (of course!), but they’re also undeniably chic for a few scoops of ice cream with your toppings of choice.
Joybird Diane Modular Sectional
A modular sectional is a must-have for any modern living room. And while the color is bold, it’s easy to pair with any aesthetic. Downplay the impact with neutrals or play it up with jewel tones and varying shades of pink.
