Like any self-respecting 90s kid, I’ve maintained a mental catalog of all my favorite toys. There was my look-a-like American Girl Doll (plus her countless accessories), Ugly Dolls as I got older, and of course, the many Barbies my sisters and I would use as stand-ins for our dream lives. But it wasn’t nostalgia that drew me to the Barbiecore trend. Instead, it was a bright, bubblegum pink ensemble executed perfectly by the always relevant, Anne Hathaway.
Barbiecore, with its sparkles, feathers, mini dresses, and more, has made its way into the limelight. It seems that all our favorite celebs are branching out from black and embracing the opposite end of the color spectrum (see: Megan Fox, Lizzo, and Conan Gray stealing the show at Coachella in hot pink Valentino). Of course, pink might be daunting, but it isn’t anything new. However, with the hype surrounding the upcoming Barbie movie, directed by Greta Gerwig and starring Ryan Gosling and Margot Robbie, Barbie (and the associated aesthetic) is back.
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If you want to partake, but are worried that Barbie pink isn’t for you, take heart (and scope Hathaway’s Barbie-inspired look). While a head-to-toe take on the attention-grabbing hue might not make it into your wardrobe, there are simple, but inspiring ways to bring pink shades into your home.
To get the scoop on all things Barbiecore for the home, we tapped the design experts behind Joybird to share their insights on the trend. And truly, who better than the team that’s brought us the ultimate Barbie-inspired collection to speak as an authority on the subject? Today, Joybird Director of Merchandising, Gifty Walker, is breaking down the pop culture trend. Below, she’s sharing tips for designing your own Dreamhouse—without feeling like a Mattel doll yourself.
Elle Woods, eat your heart out.
What is Barbiecore?
Among the latest in Instagram and TikTok-driven trends, Barbiecore is culling the attention of Gen Zers, Millennials, and everyone looking for a little added vibrancy to their everyday. As of this article’s publishing, #barbiecore currently has garnered 106.1M views on TikTok. Seas and swaths of pink dominate the videos—everything from outfit combos to floral arrangements to interior takes on the trend is fair game.
According to Today, it isn’t the aesthetics alone, but the emotions associated with the look that drives the appeal. Nostalgia, though I claim to stand above it, “is fashionable.” Barbiecore aims to capture the material-driven (seeming) simplicity of “’80s-twinged angular yet hyper feminine” design. In these trying, ever-uncertain times, it’s no wonder we’re drawn to the aesthetic.
But there’s beauty to my critical analysis. Walker is happy to enlighten me. “To Joybird, the Barbiecore aesthetic means embracing color and creating bold and aspirational spaces that bring joy and empowerment to our customers.” Joybird’s Barbie-inspired collection draws upon core elements of the trend—”think brave contrasting colors, chic marble, golden accents, curved lines, and endless style possibilities,” says Walker.
Why is Barbiecore trending—and why now?
Walker agrees that Gerwig’s cinematic rendering of the Ken and Barbie remake has captured the current zeitgeist. But there are other design-drive factors at play. “For us interior lovers, this year marks the 60th anniversary of the Barbie Dreamhouse™! Many of us discovered and developed our personal, creative style while playing with our own Barbie Dreamhouses. It’s also a reminder to keep expressing our unique style, no matter what age we are.”
How can homeowners style Barbiecore for timeless appeal?
Pink isn’t for everyone. Thankfully, there are ways to bring the Barbiecore trend into our space without going overboard. “Our Barbie x Joybird collaboration includes nine limited-edition pieces and three jewel-toned fabrics, perfect to add a pop of color to a more neutral space or to layer on the bold in a more maximalist space,” says Walker.
If you’re looking to go glam, Walker suggests embracing the pieces’ luxe marble and gold accents. Other pieces boast modern silhouettes with neutral fabrics (such as the Dreamhouse™ Camille Bed shown above). Conclusion? No matter if you’re a minimalist or a maximalist at heart, Barbiecore can seamlessly work its way into your space.
Shop Our Favorite Pieces From the Barbie x Joybird Below!
Dreamhouse™ Nikki Accent Chair
It’s no secret: we’re big fans of a good accent chair. The best ones give you both a place to sit and a little added aesthetic appeal. This curved, modern pick? Checks off all boxes.
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