If you’ve spent any time on TikTok (and even if you haven’t) you’ve probably seen references to cottagecore décor. Lest you think it’s merely a passing fad, even Architectural Digest has made note of this cheerful design trend. We have a feeling it’s here to stay, so let’s dive into what it is, where it started, and how you can implement some of these sweet elements into your own home.
At its essence, cottagecore interior design references an aesthetic that celebrates and idealizes rural life. It skews cutesy, with a uniquely floral, and vintage vibe. Think Kate Winslet’s cottage in The Holiday, but even more twee.
It’s an evolution of Laura Ashley and Shabby Chic style taken to its extreme. This romanticized view of pastoral farm life celebrates the English countryside aesthetic no matter where you live. All you need are a few decorative touches to transform any home into a cottagecore dream.
It’s a bright, vibrant, floral-forward aesthetic that is full of cheery, sweet imagery and decorative elements. Toile fabrics, ruffled dresses, mushroom trinkets, and twinkling lights are all part of cottagecore room décor. That said, styles may range from person to person. Whereas one individual might go all the way and live out a full cottagecore fantasy, others may just want to incorporate a few cottagecore things here and there around the home.
The rise of cottagecore can largely be credited to social media. There are currently 2.3 million posts tagged with #cottagecore on Instagram, with the same tag hitting 7.2 billion views on TikTok.
It may come as no surprise that a difficult year would lead to an aesthetic that idealizes timeless simplicity. Not only has there been a huge emphasis on creating cozy, comfortable homes, but it has also contributed to a widespread nostalgia and longing for a less complicated time. If you’ve dabbled with sourdough starters, found yourself investing in cozy blankets, and learned to knit or craft, then you’ve been inadvertently living the cottagecore lifestyle.
Is your interest piqued? Keep reading for some cottagecore décor ideas so you can add a few dreamy elements to your own space.