3 Genius Halloween Eye Makeup Tutorials

By Camille Styles
80's rockstar makeup tutorial for an easy halloween costume

I love the idea of a Halloween costume created using makeup — instead of having to go out and buy a crazy getup you’ll never wear again, why not use it as an opportunity to stock your makeup drawer with a few new items that can add a fun twist to your usual morning routine? For this week’s makeup tutorials, we teamed up with Target Style to bring 3 of fall’s most major eye makeup trends to life – then, we’ll show how to turn them up a notch and create 3 bold looks that are perfect for this Halloween Eve.

Click through the slides to conquer fall’s best eye trends, and remember: the best part of Halloween is getting outside your comfort zone! These 3 looks are the perfect way to express a different side of yourself than you show everyday, so have fun and don’t be afraid to get a little crazy with your makeup. There’s no better time to trick-or-treat yo self!

*photos by Jessica Pages, makeup tutorials by Ashley Rae Hancock

This post is brought to you by Target Style. Shop the new Beauty collection in stores and online.

Trend #1: Electric Eyes

To get this everyday look, apply a thin, sheer layer of an electric eye shadow color to the lid. Brush on lots of mascara, groom the brows and add a bold lip.

To transform the classic electric eye into an 80’s rock star, we used…

e.l.f. Shimmer Eyeliner Pencil in purple

e.l.f. Kohl Eyeliner in black

e.l.f. Volume Pumping Mascara in black

Splat Instant Color Hair Chalk in blue

1. Add more blue shadow on the inner and outer corners of the eye with a short, stiff, fluffy eye shadow brush. Play with drawing on different angles and creating shapes.

2. On the back of your hand, work a colored eyeliner (we used purple) onto a synthetic hair angle brush. Apply to the lid.

3. Accentuate the cheek bones with a pink or purple blush, and don’t be afraid to go a little over board. Apply with an angled blush brush, moving in oval motions from cheek to temple.

4. Work hair chalk into individual sections of hair by rubbing it in with short motions back and forth.

Costume #1: 80’s Rock Star

Complete your 80’s rock star costume with an off-the-shoulder sweater and oversized 80’s accessories. Voila! 

Trend #2: Cat Eyes

To get this classic, retro-inspired makeup look, go with defined brows, bare lids and short winged liner. Use a multi purpose berry tone for lips and cheeks.

To transform the classic cat eye into an Audrey Hepburn look, we used…

NYX Eye Shadow in stormy skies

e.l.f. Studio Cream Eyeliner in black

e.l.f. Volume Pumping Mascara in black

1. Use a short, stiff shadow brush to apply a light-to-medium color shimmer eye shadow all over lid. Add in definition by applying a matte dark color eye shadow to the crease.

2. Define the brows even more by applying brow powder along the bottom of the brow line, then using an angled brow brush to feather up and throughout the brow. Bonus: try using a brow wax that will help color adhere to the skin, giving the brows a fuller appearance.

3. Use a lip brush to pump up your lip with a medium berry or red color.

4. Embellish a polished top knot with a small comb tiara.

Costume #2: Breakfast at Tiffany’s

Complete your Breakfast at Tiffany’s costume with a black boat neck top or dress, black satin gloves, a classic pearl necklace and a long plastic cigarette holder. Ta da!

Trend #3: Graphic Eyes

To rock this trend, start with slightly glowey face makeup, a groomed brow, mascara on the top lashes and a neutral lip. Add interest by hand drawing a graphic detail on the outer edge of one eye.

To transform the classic graphic eye into a Matisse-inspired look, we used…

NYX Control Freak Eyebrow Gel in clear

NYX Make Up Set in Wicked Dreams

e.l.f. Shimmer Eyeliner Pencil in gray

e.l.f. Volume Pumping Mascara in black

1. Find a graphic stencil that you love and cut out different sections of it. Play around with the stencil placement to find a place on your face that you like. Start by pressing the stencil hard onto the skin, and use a small brush to pick up eyeshadow color and apply it inside the stencil. Make sure you’re removing any excess shadow from the brush before you apply so it doesn’t make a mess.

2. Repeat on another part of the face, with another color, keeping in mind what features you’d like to accentuate. Our model had amazing eyes, so Ashley Rae drew around those.

3. Freehand the pattern anywhere else that the stencil can’t reach.

4. Accentuate the eye with a defining shadow by starting in the center of the crease and brushing back and forth like a little rainbow with a short, stiff, fluffy brush.

Costume #3: Matisse Muse

Keep your hair slick and pulled out of your face for this look, and wear a mod black turtleneck or shift dress to complete your artsy halloween look!