Camille Styles

Life Lessons

6 Ways to Be More Persuasive

January 31st, 2017

A few weeks ago, Kelly brought up the importance of asking for what you want. While she totally inspired us to step up and speak our minds, she also got us wondering: Are there any tricks to effectively winning over your audience to ensure that in addition to asking for what you want, you actually get it?

I dusted off my old college marketing materials and landed on Dr. Robert Cialdini’s Six Principles of Persuasion. The theory came up repeatedly throughout my college coursework, and though I’d forgotten the details of Cialdini’s claim, I’ve been subconsciously exercising his practice daily in the years since graduation. So whether you’re arguing your next case to your boss or to a complete stranger, turns out there are a few key things to keep in mind (and up your sleeve) that’ll help get you closer to your goal.

photo from chronicles of her

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9 Comments under :: 6 Ways to Be More Persuasive
  1. Samantha Lee says:

    Love this list of suggestions. It’s so hard to ask for what you want but once you do – well, you’re really praying it works, haha. Glad to have some actionable items to use next time. 😉

  2. effcaa says:

    What a great post! Your images are just so stunning!
    I like the social proof concept and use Foursquare or Goodreads quite regularly.
    xx finja |

  3. Bob Hoffman says:

    These are all great reminders of how to achieve what you want. I once attended a class on Negotiating, and in that class the instructor challenged us to ask for 100 things we normally would not ask for while dealing with people. It was surprising how often we got what we asked for. It has the added benefit of getting us used to hearing the word “no”, which isn’t so terrible after all.

  4. Amy says:

    Such an interesting read! I’ll definitely be needing to implement these over the coming weeks ?

    Amy // Snippets of Amy

  5. amt07 says:

    Wonderful and thoughtful read!

    I never thought of the term social proofing before, but yes you’re right people will follow security. Thanks for sharing.


  6. Actually, none of these would work on me, as, being both aware of each of them and how these things “should” work, they are completely ineffective. The Cialdini approach is a very well know study on influence and persuasion, yet it cannot really work on people who are (self)-aware. Persuasion, to me, is a matter of reality checking: if you have objective, factual, undeniable arguments that proof your point, you get my attention, otherwise, we will be always able to tell our divergent opinion.

  7. dalalyagoubi says:

    I love No 6, I notice this is actually working for bloggers for example. When they publish content as a blog post free for everyone to see, they get much less traffic than when they offer an exclusive e-book (with the same content) via email after completion of certain requirements… worse people are even keen to pay for that same exact content.

    Great article!


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