A few weeks ago, Kelly brought up the importance of asking for what you want. While she totally inspired us to step up and speak our minds, she also got us wondering: Are there any tricks to effectively winning over your audience to ensure that in addition to asking for what you want, you actually get it?
I dusted off my old college marketing materials and landed on Dr. Robert Cialdini’s Six Principles of Persuasion. The theory came up repeatedly throughout my college coursework, and though I’d forgotten the details of Cialdini’s claim, I’ve been subconsciously exercising his practice daily in the years since graduation. So whether you’re arguing your next case to your boss or to a complete stranger, turns out there are a few key things to keep in mind (and up your sleeve) that’ll help get you closer to your goal.