It’s undeniable: lashes are having a serious moment right now. Whereas falsies used to be reserved for rare circumstances and extensions were mostly reserved for pageant queens, now many women count applying false lashes or getting lash extensions touched up as part of their regular beauty routines. Personally, I prefer a more natural lash look, but seeing all of these women with larger-than-life lashes on Instagram and IRL has me feeling a little bit left out. What’s a low-maintenance lash-stalker to do?
Rather than stress myself out with lash glue or expensive salon appointments, I decided to take the easier (and cheaper) approach: shop for new mascaras, of course! There are so many exciting new options out there that whether you’re looking for length, definition, or volume (or all three!) you can get a fabulous and dramatic look. Check out the goods and let me know if you (and your lashes) end up taking one for a spin!
Shutter Lash Mascara by Tom Ford
A serious mascara for a serious lash lover, this mascara features a dual-fiber brush for serious volume and lushness—plus, a smudge- and flake-proof formula.
Urban Decay Troublemaker Mascara
If you’re someone that loves to layer on more mascara as they day goes on and sh*t gets real (I am one of those people), then this tech-y pick is for you, with a vitamin E and panthenol-packed formula that never gets dry or clumpy.
Deep, dark, and impossibly glossy, this newcomer is like lacquer for your lashes; the brand recommends applying three coats for maximum drama and lash-lengthening effects.
Almay Liquid Lash Extenders Mascara
This hypoallergenic and opthamologist-tested formula delivers serious lash-extending punch—but washes off with only warm water.
W3LL People Expressionist Mascara
Natural-beauty mavens don’t need to settle for underwhelming lashes; this chemical- and dye-free formula lifts, separates and coats lashes with a nourishing, inky-black formula, taking your lashes to daring new lengths.
Peacock Flare Mascara by Covergirl
Beyond simply darkening and thickening lashes, this precise brush grabs and separates each lash, for a falsies-level fanned-out look.
Smith & Cult Lash Dance Mascara
Formulated with a unique blend of waxes of various viscosity, this incredibly detail-oriented mascara uniquely coats and lifts each lash, while intense black pigment adds oomph.