The 10 Influencer Fashion Trends Defining 2025—And How to Wear Them Now
Hint: It’s all in the details.
Hint: It’s all in the details.
It’s less about trends, more about vibe.
From XXS – XXXL.
Consistency is the key.
Say goodbye to DIY botox.
Elevated comfort at its finest.
Unlock a new level of glow.
Effortless style for hibernation season.
While my spring shopping list is rife with the usual bikinis, cover-ups and cut off shorts, there’s one item that seems to be the official must-have accessory of the season. Before now, sneakers were stigmatized as ugly, utilitarian footwear, but the sartorial scene is suddenly singing a different tune! I’ve got my eyes on more […]
I love a good transformation! We all have our “go to” day-to-day looks, but it’s always fun to transform ourselves by simply upping the glam for a special occasion. Martha Lynn here, with a special SXSW-inspired edition of Pretty Simple: When Lauren walked into my salon, I couldn’t believe she was the same girl I […]
I could get lost in the crowds of SXSW simply people watching for hours on end. People from around the world have arrived in Austin to back-to-back rainy days, and it’s been interesting to see how festival goers and locals alike are handling it from a style perspective. We assembled a group of our favorite […]
For the first post in our new series on “Office Style,” we didn’t have to look far for inspiration…just a few blocks away actually. We headed to the SXSW Headquarters in Central Austin (across the street from Whole Foods’ corporate offices, making this quite possibly the coolest creative intersection in Austin) to catch up with […]
The headband! The gown! We’re all still thinking about Lupita Nyong’o’s sweet and inspired words from last night’s awards show, and can’t get over her simple and elegant style. As far as we’re concerned, Lupita is the new standard for sophisticated glamor. And while we may have missed an acceptance speech here or there, we’re […]
Bright blues and greens were all over the runways at the NYFW Spring 2014 shows, and I think we will continue to see these oceanic colors all through the summer. Martha Lynn here, and if you are too timid to go full on 80’s with a bold eye shadow combo, a soft shimmer of color […]
With my due date just five weeks away and all of my styling jobs wrapped, I’m starting to take it a little easier and enjoy these last few weeks while this little one is still in my belly. (From what I hear, a whole lot is about to change when she makes her debut!) I’ve […]
Start date night off right with a classic look that is the perfect ode to the sweet romance that ensues on Valentine’s Day. Martha Lynn here, and we’ve got you covered for a timeless Valentine’s Day half-up, half-down style. In my opinion, nothing’s more romantic than cascading curls topped off with a pretty bow. The unexpected combination of […]
In my work as a stylist, I am always trying to come up with new ways to wear classic pieces. So, we are launching a new column to explore just that. We have deemed it Double Take, and each month, we will ask two people with totally different approaches to dressing to share how they […]
Remember this time last year when neon was all the rage? Well, it’s time to trade in those bright Cambridge satchels for something a little softer. Pastels were seen floating down the spring runways of Burberry, Jason Wu, and Prabal Gurung, and just because spring hasn’t yet sprung, doesn’t mean you can’t begin incorporating them into your wardrobe […]
Olympic Opening Ceremony ensembles have humble beginnings as stepped up takes on simple activewear, and then…Ralph, Giorgio, and Stella got involved turning the OC and the athletes’ gear around their sports into much anticipated fashion events. Even though some of the Opening Ceremony looks are often critiqued for their over the top styles that would […]
It is the holy grail of makeup — that “I’m not wearing makeup” makeup look. Martha Lynn here, and I personally have always had to fight dark circles around my eyes, so you can be sure that on any given day I have some sort of concealer on. In fact, I think it was my quest for […]
Some days just beg you to get outdoors, don’t they? We’ve been having an unusually warm winter here, and it has a lot of people complaining about the record high temps during what are supposed to be the chillier months. But honestly: we live in Southern California… winter is not part of the deal. Personally, I’m […]
Girl crush. Lifestyle envy. Insane style. All of these hashtags and more apply to the uber-talented Sarah Yates, the chef/photographer behind the super foodie column here on the blog. Her cool minimalist California style makes her blog, A House in the Hills, one of our absolute favorites to read. Today she’s breaking down her essentials […]