We’ve all done it: walk into a Sephora for something specific, promising ourselves we’ll stay focused. Then, before you know it, you’re walking out of those hallowed doors with a full bag of new goodies, a handful of free samples, and a euphoric feeling that rivals your morning coffee rush. But unfortunately, I can’t count the number of times I’ve had to make a return run to Sephora, brandishing my once-used products, and apologetically telling the salesperson that yet another viral product was not worth the money—or the hype. But through it all, I’ve narrowed down the best-selling affordable Sephora products.
If like me, you’re very online, you’ve probably heard of “de-influencing.” It’s a phenomenon—born, like all good things, on TikTok—where people are giving honest reviews of viral products. Especially the expensive ones. Because sometimes, no matter how many people love a product, it might not work for you.
Featured image by Belathée Photography.
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The Best Affordable Sephora Products Under $25
The de-influencing trend combined with “dupe” culture is a sign that, when it comes to beauty and skincare, shoppers are shifting from name-brand buys to prioritizing results. As long as your products are made with good ingredients, what matters is how well they work. And thankfully, there are plenty of affordable Sephora products that fit the bill.
With virality dictating what gets priority on Sephora’s shelves, it can be difficult to sort through the noise. That’s why trends like de-influencing feel so refreshing. I much prefer scrolling through videos of honest reviews over aestheticized “Get Ready With Me” montages. It feels like getting advice from your big sister. Or your super cool friend who knows how to find the best deals on all the best products.
What Sephora products are worth the money?
Of course, not all higher ticket items can be replicated. Some really do have unique formulas that produce transformative results. In that case, I have no problem investing in skincare products that actually makes a difference. (I’m looking at you, carefully-rationed bottle of Vintner’s Daughter.) When a product is good, it’s really good. And, as a beauty lover, I trust the process. But I draw the line at paying for pedigree or packaging. I want results—and if they come with an affordable price tag, I’m all for it.
As a beauty editor, I know the Sephora aisles well. (The rewards program, too.) So, in the spirit of not gatekeeping, here are some of the best affordable Sephora products to add to your top shelves now.
The Best Skincare Products From Sephora
Paula’s Choice RESIST Perfectly Balanced Foaming Cleanser
u003cpu003eThis soap-free foaming cleanser is the ideal start to your skincare routine. With hydrating ingredients like hyaluronic acid, aloe, and a triple-ceramide blend, it thoroughly rinses away excess oil, makeup, and sunscreen without disturbing your skin’s protective barrier.u003c/pu003e
The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum
u003cpu003eFor so many of us, The Ordinary was our intro to hyaluronic acid. And given its smooth, non-tacky consistency—and the fact that other serums can run you hundreds of dollars—I’m staying loyal to this tried and true hydrating serum.u003c/pu003e
Peace Out Salicylic Acid Acne Healing Dots
u003cpu003eThese acne stickers are a must-have for your vanity, your bags, your back pocket, your car… anywhere you might be when a blossoming blemish appears. Salicylic acid goes deep into the skin to quickly cure even hormonal and stress-related spots.u003c/pu003e
innisfree Volcanic AHA Pore Clearing Clay Mask
u003cpu003eTreat yourself to an at-home spa night with this powerfully purifying face mask. Banish pores and blackheads with its mix of detoxifying clays and AHAs that sweep away impurities like a professional facial at a way more affordable price.u003c/pu003e
Summer Fridays Lip Butter Balm
u003cpu003eSkip the viral, waxy lip masks for this all-day butter. The creamy, cruelty-free formula doesn’t stick but slides on with a silky texture and nourishes your lips with shea and murumuru seed butter. (Psst… if you want even more of a deep dive into our team’s u003ca href=u0022https://camillestyles.com/beauty/summer-fridays-review/u0022u003efavorite Summer Fridays picksu003c/au003e, read our honest review.)u003c/pu003e
The Best Affordable Makeup From Sephora
Fenty Beauty Gloss Bomb Universal Lip Luminizer
u003cpu003eIt still blows my mind how Fenty Beauty changed the makeup game. Finally! Shade range for every skin tone! Plus, the silkiest, most luxe formulas at an affordable price? Unbeatable. This shea butter lip gloss adds the perfect amount of drama and shimmer to any look.u003c/pu003e
Tower 28 Lip + Cheek Cream Blush
u003cpu003eu003cspan style=u0022font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, u0026quot;Segoe UIu0026quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, u0026quot;Helvetica Neueu0026quot;, sans-serif;u0022u003eThis buildable wash of color is a must-have lip and cheeks duo from the cult-favorite brand, Tower 28. While all the products are affordable and amazing, this versatile blush with a green tea extract and aloe vera formula is at the top of my listu003c/spanu003eu003c/pu003e
LYS Beauty Triple Fix Serum Foundation
u003cpu003eThis serum foundation contains skin-loving ingredients like hyaluronic acid, turmeric, and ashwagandha to nourish your skin while providing silky, flawless coverage. Combined with an impressive shade range and affordable price point, it checks all the boxes.u003c/pu003e
The Best Affordable Hair Products From Sephora
Ceremonia Açaí Curl Refresher Hair Style Revitalizing Mist
u003cpu003eI’ve never met a Ceremonia product I didn’t like (re: love). This revitalizing mist helps extend your style. Defining and invigorating, this lightweight mist reshapes your hair and infuses it with Ceremonia’s signature scent.u003c/pu003e
Briogeo Scalp Revival Charcoal + Biotin Dry Shampoo
u003cpu003eThis aerosol-free dry shampoo revives and volumizes any hair type without caking or clogging your scalp. The charcoal-infused formula detoxifies, refreshes, and balances for optimal scalp and hair health—plus it comes in nature-friendly, aerosol-free packaging.u003c/pu003e
Every product is curated with care by our editors. If you buy something through our links, we may earn a small commission at no cost to you.
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