“The Shower” Routine Aesthetic—How This Luxe Self-Care Trend Is Making Us Rethink Our Bathing Rituals

A new way to indulge.

By Isabelle Eyman

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Just as every word can now end in “core” and become a movement, the same goes for “Tok.” BookTok. BeautyTok. And now… #ShowerTok. At the time of this article’s publication, the term “aesthetic shower routines” has 39 million views. Videos feature close-ups of shimmery body butters, beautifully lined-up bottles, and #unwindwithme routines. In true social media form, the content is quick, easy to consume (and obsess over), and definitely aspirational. But what is the shower routine aesthetic? And have we collectively moved on from baths and adapted the once-humble shower as our new rinsing ritual? Let’s dive in.

Featured image by Michelle Nash.

marble shower, shower routine aesthetic

What is “The Shower”?

We live and breathe Pinterest’s annual trends report. Without fail, when it releases in the fall, the Camille Styles team pours over its digital pages, checking to see whether our predictions match the data. The trend I was perhaps most surprised to see? Pinterest reported a 460% increase in searches for “shower routine aesthetic.” Related searches included everything from shower bombs to shower walk-ins—proving that this is a trend that encompasses both beauty and design.

Some factors driving the trend:

  • a widespread push toward water conservation
  • the need for increased floor space
  • an accessible, spa-like bathroom experience

It’s also a trend that’s evolved with our understanding of hair care. Since learning that we should only be washing our hair a few times a week (if that), folks are making the most of their wash days—seeing them more as an opportunity for self-care than a dreaded obligation to put off as long as you can.

Shanika Hillocks, shower routine aesthetic
Image by Michelle Nash

How to Create a Shower Routine Aesthetic

After uncovering Pinterest’s prediction, I started noticing people referring to “The Shower” (with the intended capitalization) everywhere. It’s thrown out casually in GRWM Reels and YouTube vlogs. Even while listening to my go-to, Gen Z guilty pleasure podcasts, I’ve noticed the common use of the term. Trinity Tondeleir, host of The Wellness Café podcast, threw out The Shower when describing her ideal bounce-back-from-a-hangover routine. “Do all the products, all the hair masks, your favorite shampoo and body wash.”

The vibes are abundant and nearly excessive. Creating your shower routine aesthetic is about making a necessary task a moment of relaxation and ease during your week.

Ideas for Designing Your Shower Routine Aesthetic

  • String eucalyptus on your shower head. You’ve probably seen this easy DIY on social. It adds a pretty pop of color while infusing your shower with the fresh and clean, mint-like scent of eucalyptus. The perfect excuse to make a trip to Trader Joe’s.
  • Close the door. Simple, but crucial. If you want to truly reap the skin-cleansing benefits of a little steam (and ensure you’re not letting in any of the outside chill), shut the door. Bonus points if you invest in underfloor heating.
  • Create a soothing color palette. Neutral accessories are the name of the game. Opt for towels and a bath mat in hues that instill a sense of calm in your bathroom. Or, if you’re doing a complete design overhaul, incorporate colors—whether your shower tiles or wall paint—that are all about ease. Our Design Editor Stacey recommends aiming for blues, greys, and cool whites.
  • Clear the clutter. There’s nothing more vibe-zapping than a cluttered space. Leave only the essentials—and find other homes for the rest.
  • Update your shower head. Swapping out your shower head for a custom option is easier than you think. Opt for one that filters your water (see below), a rain head, or whatever you prefer to guarantee an even, steady flow.
washing face, shower routine aesthetic
Image by Michelle Nash

Your Shower Routine Aesthetic Starter Pack: 12 Products for the Best Wash Day, Ever

Prose Custom Shampoo

u003cpu003eProse designed its line of custom shampoo and conditioner formulas on the truth that what works for your hair may not work for someone else’s. With a curated blend of sustainable and natural active ingredients, this shampoo is scientifically guaranteed to give you the hair of your dreams.u003c/pu003e

Prose Custom Shampoo, $32

Sachajuan Thickening Conditioner

u003cpu003eCrave thicker, lustrous locks? Formulated with algae extracts and ocean silk technology, this conditioner manages to smooth hair without weighing it down. You’ve never experienced volume like this.u003c/pu003e

Sachajuan Thickening Conditioner, $35

Ceremonia Papaya Scalp Scrub

u003cpu003eu003ca href=u0022 Camille Styles favoriteu003c/au003e, Ceremonia is known for offering its clean and naturally derived formulas at an accessible price point. This under-$30 whipped shampoo offers a deep, but gentle exfoliation, nourishing your scalp and stopping oiliness in its tracks.u003c/pu003e

Ceremonia Papaya Scalp Scrub, $29

Saltair Pink Beach Body Wash

u003cpu003eDon’t judge a book by its cover, but this body wash? You absolutely can. The bright pink bottle is a design-forward addition to your shower ledge while the beachy scent (with notes of coconut, almond blossom, and vanilla) whisks you straight off to the tropics.u003c/pu003e

Saltair Pink Beach Body Wash, $19.99

Versed Buff It Out AHA Exfoliating Body Scrub

u003cpu003eHands down, my favorite body scrub. While other physical exfoliants are too harsh on my skin, I love that this creamy pick removes any and all signs of dullness and rough patches thanks to its magical blend of AHAs and pomegranate enzymes. Don’t worry, even the most sensitive skin can benefit.u003c/pu003e

Versed Buff It Out AHA Exfoliating Body Scrub, $17.99

Nécessaire The Body Ritual

u003cpu003eNécessaire understood the assignment. This luxe set includes everything you need for the most luxurious shower of your life. The Body Wash, The Body Exfoliator, The Body Serum, The Body Lotion, and The Deodorant Gel. Grab your set, thank me later.u003c/pu003e

Nécessaire The Body Ritual, $100

OSEA for Parachute Calm Shower Mist

u003cpu003eOSEA x Parachute is the collab we’ve always dreamed of—and we’re so happy it’s coming in the form of this calming shower mist. A blend of bergamot and Bulgarian lavender essential oils create a relaxing, restorative environment. u003c/pu003e

OSEA for Parachute Calm Shower Mist, $19

Jolie The Filtered Showerhead

u003cpu003eBelieve the hype—this skin-loving, hair-friendly shower head is worth the splurge. By removing chlorine, heavy metals, and other contaminants from your water, your skin and hair will get the five-star treatments with every wash. u003c/pu003e

Jolie The Filtered Showerhead, $165

Dried Eucalyptus Stems

u003cpu003eFor eucalyptus that’ll last in your shower forever, opt for this set of 10 pre-dried stems.u003c/pu003e

Crown Affair The Towel

u003cpu003eDrop the terry and ditch the damaged strands. Cult-favorite brand Crown Affair designed this gentle microfiber waffle knit towel that quickly and effectively absorbs water without causing breakage.u003c/pu003e

One Wednesday Braided Bath Mat

u003cpu003eI didn’t know it was possible to love a bath mat this much. This braided pick combines fast absorbency with a sleek and cozy, minimalist style. Made of 100% Turkish cotton, it’s the little touch of luxe your shower routine aesthetic is calling for.u003c/pu003e

Parachute Cotton Cloud Robe

u003cpu003eThe viral robe you need in your life. Its Turkish cotton material is light but luxurious and comes in a wide array of stunning earth tones. Last but not least: pockets! You’ll be tempted to make it your new wfh staple.u003c/pu003e