Just as every word can now end in “core” and become a movement, the same goes for “Tok.” BookTok. BeautyTok. And now… #ShowerTok. At the time of this article’s publication, the term “aesthetic shower routines” has 39 million views. Videos feature close-ups of shimmery body butters, beautifully lined-up bottles, and #unwindwithme routines. In true social media form, the content is quick, easy to consume (and obsess over), and definitely aspirational. But what is the shower routine aesthetic? And have we collectively moved on from baths and adapted the once-humble shower as our new rinsing ritual? Let’s dive in.
Featured image by Michelle Nash.
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What is “The Shower”?
We live and breathe Pinterest’s annual trends report. Without fail, when it releases in the fall, the Camille Styles team pours over its digital pages, checking to see whether our predictions match the data. The trend I was perhaps most surprised to see? Pinterest reported a 460% increase in searches for “shower routine aesthetic.” Related searches included everything from shower bombs to shower walk-ins—proving that this is a trend that encompasses both beauty and design.
Some factors driving the trend:
- a widespread push toward water conservation
- the need for increased floor space
- an accessible, spa-like bathroom experience
It’s also a trend that’s evolved with our understanding of hair care. Since learning that we should only be washing our hair a few times a week (if that), folks are making the most of their wash days—seeing them more as an opportunity for self-care than a dreaded obligation to put off as long as you can.
How to Create a Shower Routine Aesthetic
After uncovering Pinterest’s prediction, I started noticing people referring to “The Shower” (with the intended capitalization) everywhere. It’s thrown out casually in GRWM Reels and YouTube vlogs. Even while listening to my go-to, Gen Z guilty pleasure podcasts, I’ve noticed the common use of the term. Trinity Tondeleir, host of The Wellness Café podcast, threw out The Shower when describing her ideal bounce-back-from-a-hangover routine. “Do all the products, all the hair masks, your favorite shampoo and body wash.”
The vibes are abundant and nearly excessive. Creating your shower routine aesthetic is about making a necessary task a moment of relaxation and ease during your week.
Ideas for Designing Your Shower Routine Aesthetic
- String eucalyptus on your shower head. You’ve probably seen this easy DIY on social. It adds a pretty pop of color while infusing your shower with the fresh and clean, mint-like scent of eucalyptus. The perfect excuse to make a trip to Trader Joe’s.
- Close the door. Simple, but crucial. If you want to truly reap the skin-cleansing benefits of a little steam (and ensure you’re not letting in any of the outside chill), shut the door. Bonus points if you invest in underfloor heating.
- Create a soothing color palette. Neutral accessories are the name of the game. Opt for towels and a bath mat in hues that instill a sense of calm in your bathroom. Or, if you’re doing a complete design overhaul, incorporate colors—whether your shower tiles or wall paint—that are all about ease. Our Design Editor Stacey recommends aiming for blues, greys, and cool whites.
- Clear the clutter. There’s nothing more vibe-zapping than a cluttered space. Leave only the essentials—and find other homes for the rest.
- Update your shower head. Swapping out your shower head for a custom option is easier than you think. Opt for one that filters your water (see below), a rain head, or whatever you prefer to guarantee an even, steady flow.
Your Shower Routine Aesthetic Starter Pack: 12 Products for the Best Wash Day, Ever
Prose Custom Shampoo
Prose designed its line of custom shampoo and conditioner formulas on the truth that what works for your hair may not work for someone else’s. With a curated blend of sustainable and natural active ingredients, this shampoo is scientifically guaranteed to give you the hair of your dreams.
Prose Custom Shampoo, $32
Ceremonia Papaya Scalp Scrub
A Camille Styles favorite, Ceremonia is known for offering its clean and naturally derived formulas at an accessible price point. This under-$30 whipped shampoo offers a deep, but gentle exfoliation, nourishing your scalp and stopping oiliness in its tracks.
Ceremonia Papaya Scalp Scrub, $29
Saltair Pink Beach Body Wash
Don’t judge a book by its cover, but this body wash? You absolutely can. The bright pink bottle is a design-forward addition to your shower ledge while the beachy scent (with notes of coconut, almond blossom, and vanilla) whisks you straight off to the tropics.
Saltair Pink Beach Body Wash, $19.99
Versed Buff It Out AHA Exfoliating Body Scrub
Hands down, my favorite body scrub. While other physical exfoliants are too harsh on my skin, I love that this creamy pick removes any and all signs of dullness and rough patches thanks to its magical blend of AHAs and pomegranate enzymes. Don’t worry, even the most sensitive skin can benefit.
Versed Buff It Out AHA Exfoliating Body Scrub, $17.99
Nécessaire The Body Ritual
Nécessaire understood the assignment. This luxe set includes everything you need for the most luxurious shower of your life. The Body Wash, The Body Exfoliator, The Body Serum, The Body Lotion, and The Deodorant Gel. Grab your set, thank me later.
Nécessaire The Body Ritual, $100
OSEA for Parachute Calm Shower Mist
OSEA x Parachute is the collab we’ve always dreamed of—and we’re so happy it’s coming in the form of this calming shower mist. A blend of bergamot and Bulgarian lavender essential oils create a relaxing, restorative environment.
OSEA for Parachute Calm Shower Mist, $19
Every product is curated with care by our editors. If you buy something through our links, we may earn a small commission at no cost to you.
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