They say the one constant in life is change, and after celebrating 12+ years of camillestyles.com, I knew we were ready for a refresh. First, for those of you who have been here from the beginning: a heartfelt thank you. I began the website in the early days of the blogging era, with my desire to share all that inspired me driving my daily posting. I’m beyond grateful that this passion for food, design, and gathering friends around a table has transformed into an online—and IRL—community. Maybe it sounds cheesy, but it’s undeniably true: I couldn’t have done this without all of you.
Second, it was time to match the brand to its organic evolution. Camille Styles has grown into a daily digital lifestyle publication that’s dedicated to inspiring our audience to create the life of their dreams. I wanted the website—and the brand—to match that. So today, I’m deep-diving into the thought process and inspiration behind the change and what you can expect from us moving forward. Welcome to the new Camille Styles!
Why the change?
Today, I’m lucky to lead an incredible team of editors as we share daily content inspiring our community to live their most beautiful life. The pursuit of living a more joyful, present life is an underpinning of everything we do. Our community is vibrant and growing—and we’re just getting started.
That being said, we’d outgrown our old blog format and wanted to create a new experience that aligns with our vision. To bring the new site to life, we worked with Corey Tiani on the new design and Matt from Whiteley Designs on the development, and through months of collaboration we brought this new concept into the world.
For our new logo, we teamed up with designer Rosee Qualls. After many conversations talking through my vision for the new Camille Styles, Rosee was able to beautifully translate this vision to the brand identity you see today.
Rosee reflects on this process, sharing that “We wanted something that felt updated but timeless, refined but not serious, and minimal while still capturing the artistic spirit of the brand.” She and I agree that the final logo (what you see above) feels like a piece of the brand that will only get better with time.
Camille Styles the Brand
Now that I’ve explained the journey that took us from Point A to Point B, I want to emphasize: the core of Camille Styles is the same. But with this rebrand, we’re better able to communicate our mission through all that we do. Some key things to know:
Our passion is bringing fresh, daily content that truly inspires you on your journey to living the life of your dreams. Sometimes people ask me if I’m an influencer, and truthfully I don’t resonate with that term. Our talented team of editors and creatives is creating in-depth feature stories and high-level shoots to bring a constant stream of ever-evolving creative. We’re a media company on a unique mission to share: a beautiful home, delicious food, and gathering with the people they love isn’t some unattainable goal. It’s yours for the taking, no matter where you live or what your budget is.
We’re creating the same inspiring content, only better. Not only did I want the rebrand to better reflect our mission, but I wanted it to be easier for you, the reader, to walk away feeling inspired every time you visit camillestyles.com. Every day, you’ll discover new feature stories across our core categories—food, design, wellness, gatherings, and beauty—in a way that you can access (ie the site is faster), and with resources more readily available. It’s my hope that no matter what time of day you connect with us, Camille Styles will add to the vibrancy of your life.
What to Expect
Our community is at the center of all that we do. With the new Camille Styles, we wanted to not only continue to provide you with the best content, but to make the experience all the better. Here’s what you can expect from us moving forward.
- A better experience. It’s not just the visuals—the new Camille styles is faster for a seamless reading experience.
- We aim to be a resource for everything you need. By that, I mean you’ll find it easier to discover exactly what you’re looking for. From recipes to articles to shopping links (that’s right—every single outfit), expect to connect with what you need faster and easier.
- Seamlessly-integrated ads. I wanted you to be able to clearly differentiate the ads from the content, and the new experience delivers exactly that.
- Integrated shopping. From our favorite decor pieces to expert-backed supplements to the pieces we can’t stop wearing—you’re now able to access our editors’ curated picks to bring all that inspo into your own life.
Thank you for being a part of this evolution and a member of the Camille Styles community. And as always, my DM’s are open. I can’t wait to hear what you think – xo
